Thursday, 14 December 2006 04:09 to become iTunes of on-demand apps

Not content with providing a platform to support the development of third-party add-ons for its on-demand CRM system, has taken a step further and announced AppStore, which it describes as "a single source for trying, buying and deploying on-demand applications".

Marc Benioff, chairman and CEO, said "For customers, AppStore will make purchasing on-demand applications as easy as buying music on iTunes, and for partners, AppStore will remove the burden and expense of building out a sales and distribution channel."

The program, to be phased in during 2007, will provide small and start-up developers with a relatively easy way of marketing their products. Although it should minimise the investment needed to build sales, it does come at a price. will charge a 20 percent commission on sales processed though its Checkout ordering and billing system, scheduled for introduction in the fourth quarter of 2007.

Two levels of referral services will be offered. The standard level provides premium placement in searches and catalogues plus "eligibility" for other services, and attracts a 10 percent commission. Premium referrals  - for which pockets a healthy 25 percent commission - also allow participation in demand generation programs and the opportunity to education's customer-facing employees about the benefits of the product.

The basic referral program should start early next year, while the premium service is expected in the third quarter.

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Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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