Wednesday, 07 March 2018 11:25

Powerfully sucky move: Dyson ditches corded vacs as new V10 has 60 min battery


Promising his new Dyson V10 cord-free vacuum cleaner proffers "full-size suction power" and stating "This is why I’ve stopped developing corded vacuums” James Dyson's latest vacuum sucks more than ever.

With some people complaining that Dyson's previous and still ultra-popular super-suction stick vacs simply needed more battery life for those wanting to vacuum for longer and really stick it to dirt and dust in their homes, offices, businesses and elsewhere, James Dyson has delivered with his newest Dyson Cyclone V10 cord-free vacuum

Inside the V10 is an all new Dyson digital motor, almost "half the weight of its predecessor" in the V8, and "is Dyson’s fastest and most powerful digital vacuum motor – spinning at up to 125,000rpm," and thus able to "drives full-size suction power, with no compromise in versatility."

James Dyson said: ‘A strong performing machine starts with an efficient motor. The Dyson digital motor V10 is Dyson’s most advanced. It’s what enabled us to entirely change the format of a vacuum cleaner. The Dyson Cyclone V10 vacuum is so light, so powerful, it can deep clean anywhere in your home. It is the reason why I’ve stopped developing full-size vacuums.’

So, how does this compare to conventional brushed motors in old-fashioned vacuum cleaners?

We're told that "conventional brushed motors can be bulky, heavy and speed restricted, typically weighing about 800g and spinning at no more than 41,000rpm," which is clearly a far cry from the "up to 125,000rpm" the V10 now offers.

Indeed, Dyson proudly boasts the new V10 digital motor is its "most advanced Dyson digital motor."

Spinning at 2,000 times a second, Dyson also says it is its "fastest digital motor ever," too.

Dyson then compares this to the company's "first generation motor, the Dyson digital motor V2," and notes that "the Dyson digital motor V10’s power to weight ratio has increased over three times."

As you can imagine, we're told that "such performance increases required Dyson engineers to completely re-engineer the motor:"

"Where the Dyson digital motor V2 had a two-pole design, the Dyson digital motor V10 has eight poles. This means it can switch faster, making it smaller and lighter. It switches up to 16,000 times a second: exciting the impeller and delivering high performance.

"It has a re-engineered impeller. This new diagonal impeller design gives it a long narrow layout and enables it to channel more airflow. Dyson engineers overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

"The motor needed a light, strong shaft that was able to cope with speeds of up to 125,000 rpm. So Dyson engineers used ceramic, which is cured at 1,600 degrees Celsius and three times harder than steel, at half the density."

However, if you thought the advances stopped there, you have to know that Dyson sucked it up and delivered something even more amazing, with the V10 digital motor being intelligent and able to continually adjust to maintain maximum performance: "it knows its altitude, the barometric pressure, temperature and could even work out the weather".

The V10 clearly operates extremely well under pressure, as it uses its pressure sensors, to know "whether you are upstairs or downstairs."

"In fact," the company tells us, "it is so sensitive it knows the altitude difference between the table and the floor. It uses this information to make minute adjustments to deliver constant performance at different air pressures. It will give the same high performance whether you are in a high altitude city like Mexico City and Denver, or a low lying city like Amsterdam".

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So, what other amazing features has Dyson designed to play dirty with dust and suck it into cyclonic oblivion?

Well, the new V10 digital motor that is at the heart of the Dyson Cyclone V10 cord-free vacuum "allowed Dyson engineers to rotate the cyclones and bin assembly by 90 degrees, into an in-line format.

"This creates a linear airflow path – improving the number of Air Watts of suction by 20%.

"It also allows a ‘point and shoot’ bin emptying mechanism for ease of use. And with 40% bigger bin capacity you can clean more of your home and empty less. Top to bottom. Then out to the car."

As for the cyclonic action that so many of Dyson's competitors have spun into their product lines, there's naturally a dramatic Dyson difference between the cyclonic action Dyson invented that others have merely copied, and the dynamically developed and richly revised cyclonic action Dyson delivers.

Here, Dyson delves into extra explanations:


"Other cyclonic vacuums can be inefficient. Dust and dirt is not efficiently separated from the airflow so it instead ends up on the filter where it chokes the airflow from the motor. Suction drops."

"The Dyson Cyclone V10 vacuum has the most powerful suction of any cord-free stick vacuum. 14 cyclones are precisely arranged around the central axis of the machine, enabling the airflow inside each cyclone to travel at up to 120 miles per hour, generating over 79,000G, separating even microscopic dust from the air efficiently."


"Other vacuum cleaners can expel dust, allergens and bacteria into the air you breathe.

"Dyson engineers have wrapped both the pre- and post-motor filters around the motor as one sealed unit, for improved whole-machine filtration, capturing 99.97% of allergens as small as 0.3 microns – releasing cleaner air".

Energy Storage System

"Dyson engineers wanted to deliver enough power to the fast spinning Dyson digital motor V10, while also extending the runtime. They engineered a more energy-dense battery, without any additional weight.

Along with improved electronics and battery system management, it gives the new Dyson Cyclone V10TM cord-free vacuum up to 60 minutes of suction. And because the machine has a trigger, rather than an on/off switch the moment you pull the trigger, the motor starts and accelerates to operating speed in a fraction of a second".

Note: with the 60 minute battery-life figure, Dyson notes this is the "maximum run-time using non-motorised tools and in suction mode one."

Cleaner heads

"Dyson engineers don’t stop at the vacuum itself – they are passionate about developing better cleaner heads and tools too. The direct-drive cleaner head has a powerful motor located inside the brush bar. This drives stiff nylon bristles deep into carpet pile to remove ground-in dirt, while there are also soft anti-static carbon fibre filaments to remove fine dust from hard floors.

"The soft-roller cleaner head removes large debris and fine dust from hard floors simultaneously. A larger roller covered in soft woven nylon traps large debris, whilst anti-static carbon fibre filaments removes fine dust. A direct-drive motor sits within the roller, allowing full-width, edge to edge cleaning".

Availability and pricing

There are two Dyson V10 models.

The first is the Dyson Cyclone V10 Absolute+ cord-free vacuum, which as an RRP of $999.

The second is the Dyson Cyclone V10 Animal cord-free vacuum, which has an RRP of $899.

Pre-orders start via Dyson's website from Friday 16th March 2018, and will be "available to buy via Dyson and at all major electrical retailers from Friday 6th April 2018."

All details are here.

Here's Dyson's official V10 video, after which you'll find more facts, stats, features and benefits of the Dyson Cyclone V10 vacuum cleaner:

  • Deep cleans carpets. Powerful suction and a direct-drive motor head clean deep into carpet removing ground-in dirt.
  • Sucks up large debris and fine dust from hard floor. Powerful suction and a soft roller cleaner head remove fine dust and large debris from hard floors.
  • Transforms to a handheld. Quickly and easily transforms to a handheld for cleaning on the stairs, in the car and on the sofa.
  • Ergonomically balanced to clean up high. Versatile and balanced for floor to ceiling cleaning. Cleans up top, down and low and in-between.
  • Whole-machine filtration captures 99.97% of particles as small as 0.3 microns. Captures dust and allergens to expel cleaner air.
  • Up to 60 minutes fade-free power. More power 7-cell lithium-ion batteries without any additional weight. Provides up to 60 minutes of suction.
  • Point and shoot hygienic dirt ejector. Hygienically drives out dust and debris – shooting it in the bin, not on the floor.
  • Acoustically engineered. Acoustic baffles built into the motor diverts direct sound and improves airflow, also reducing noise.

Technology & Development at Dyson:

  • Engineered for real homes: From design through to material selection and after-sales service, our philosophy is to keep Dyson machines working and design them for real homes, not labs. Prototypes are subjected to months of rigorous testing. The engineers spent 500,000 hours testing the machine and the product was dropped in excess of 5,000 times ensure it is robust enough.
  • Dyson Cyclones: The inspiration for James’ solution to vacuum bag clogging came from a huge sawmill cyclone. A filter that collected dust without any barrier or membrane. Over the years, Dyson has been able to advance cyclone technology further and further. The Dyson Cyclone V10 vacuum is now the pivot of Dyson’s cord-free technology.
  • Battery Development: Battery technology is a very important part of Dyson’s future. In 2016, Dyson acquired a battery producer called Sakti. Dyson is excited about the developments we’ve been able to make.
  • Acoustic Engineering: Dyson engineers have designed significant acoustic improvements for the Dyson Cyclone V10TM vacuum, without any compromise on suction power. A layer of acoustic felt around the Dyson digital motor V10 absorbs vibrations and reduces noise. Additionally, the motor bucket regulates airflow paths around the motor, reducing noisy turbulence.
  • Cleaner heads and tools: The Dyson Cyclone V10 Absolute+ vacuum includes the direct-drive cleaner head and the soft roller cleaner head, in addition to the mini motorised tool, the combination tool, the crevice tool, and five more tools.

More on the new Dyson V10 range here. 

Related: Robot Vacuum Reviews: Ecovacs Deebot OZMO 930


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