One of the great MVNOs out there not spoken about enough, yet well in the company of Amaysim, Kogan Mobile, Vaya, Boost, Belong and others, is OVO.
Not only does OVO have competitive mobile plans, great tablet data plans, and great high-gigabyte broadband plans, it also offers data-free video content, revolving around sport, as well as select FM radio streaming as part of it OVOPlay offering for its customers.
So, from 15 November, OVO will now get vastly greater visibility thanks to its prepaid mobile and mobile broadband products becoming available in 7-Eleven stores across the country.
OVO says its "prepaid SIM cards will be available in 617, or 92% of 7-Eleven stores across Australia".
And, while OVO will obviously be joining a variety of telecommunication products currently available at 7-Eleven, the company says "it will be the first to sell a single SIM that can be loaded up with any plan from the full OVO mobile and data-only range at point of sale".
OVO's products range from the "multi-award-winning $9.95/30 days OVO Mobile – Mini plan designed for tweens and teens, through to Australia's largest prepaid mobile broadband plan, offering 100GB for $69.95/30 days".
In addition, "all plans come with free cyber safety controls, powered by Family Zone, and automatically give customers data-free access to entertainment streamed on OVOplay".
OVO Mobile chief executive Matt Jones said: "Our partnership with 7-Eleven is all about giving the fans what they want.
"OVO's subscriber base has grown exponentially month-on-month off the back of products OVO fans can't get anywhere else, the most recent being our new 100GB prepaid mobile broadband plan that addresses the needs of people who are sick of the poor performance of their fixed broadband.
"OVO customers are going 100% mobile, ditching their fixed broadband in favour of OVO’s Data plans and packaging this up with Mobile plans that cover all the requirements of the family. And with the transparency of OVO’s pricing and no sneaky extra’s OVO customers are 100% in control of their monthly usage.
"It's pretty exciting to now be able to offer these plans over the counter to people who can be up-and-running within hours of picking up one of our SIM cards at their nearest 7-Eleven store.
"For our business, teaming up with 7-Eleven is a momentous step, giving us an Australia-wide footprint to build upon what we've achieved to-date as a pure e-commerce brand. It's an exciting moment in OVO's evolution."
OVO says it "intends Australia's 7-Eleven stores to be the foundation of a growing retail footprint for its mobile and data-only plans, which are available without customers having to sign-up for lock-in contracts, automatic top-ups and excess usage fees".
The company reminds us its customers are "100% in control of whether they want to add more data, or continue using the service month-to-month".
Finally, "OVO customers and fans of entertainment can now listen to Triple M and Hit Network stations all over Australia, and also access exclusive content across a range of sports including World Superbikes, Gymnastics, Water Polo and 400 Thunder Drag Racing on OVO’s free OVOplay app".
"Anyone with an OVO account is able to stream this content data-free when logged into OVOplay," it says.