×

Warning

JUser: :_load: Unable to load user with ID: 468
Thursday, 23 November 2006 17:16

Out of the Ashes rises the 'œonline' phoenix

By
When Srikala, an avid Indian cricket fan, downloaded the cricket scoreboard onto her desktop two years back to keep a track of who was getting mauled at the one-dayers, it was a sign of things to come – online.

Today, Australians have gone cricket crazy 'online' for the first day of the 2006 Ashes series. According to Internet content delivery firm, Akamai, which services 29 of the top 30 media companies around the world, Australian news websites were receiving more than 126,000 visitors per minute, representing a 70 per cent increase in Internet traffic to these sites.

The Akamai Net News Index showed that almost four times as many people were following the cricket online than those watching at the Gabba (Brisbane Cricket Ground).

Towards the end of play on day one, a major Australian sports website was receiving more than 11,700 unique visitors per hour as compared to a normal average of 3,000 visitors.

"Across the board, Australian news websites experienced an immediate 4- fold increase in visitors just before the first Ashes ball was bowled," said Stuart Spiteri, Director of Akamai in Asia Pacific.

"Following this initial spike, Australians continued to follow the game ball by ball in growing numbers. These results demonstrate that the Internet is becoming the dominant channel for Australians to get real time updates on major news and sporting events. Today's results reflect the similar massive online success of the ICC Champions Trophy, and proves that the Internet has come of age as the place to go for sports news.

"As consumers, and Australian cricket fans, look for real time information such as online scoreboards, video replays and audio streaming, they are turning to the Internet to find it," Spiteri said.

But India and more so in Bangalore where tech companies are aplenty, and cricket is one game that some techies would give their right arm for –online monitoring has become a way of life. “Though  many may not  have  high speed broadband connection at home or have streaming disabled at offices, we are still able to follow the game by going to the news websites or on the downloaded scoreboard on our PCs,” adds Srikala.

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

MITIGATE FRAUD WITH HYLAND’S DIGITAL CREDENTIALING SOLUTION

Some of the most important records are paper-based documents that are slow to issue, easy to fake and expensive to verify.

Digital licenses and certificates, identity documents and private citizen immunity passports can help you deliver security and mobility for citizens’ information.

Join our webinar: Thursday 4th June 12 midday East Australian time

JOIN WEBINAR!

VENDOR NEWS & WEBINARS

REVIEWS

Recent Comments