Tuesday, 18 August 2015 12:51

Online sales growth for Dick Smith group Featured

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The Dick Smith electronics retail group has seen solid growth in its online business over the past 12 months, with online sales now comprising 8% of total retail sales across the Australian business.

Releasing its results for the 2015 financial year today, Dick Smith reports that online sales increased from just 4% of all sales (in store and online) in 2014 to 8% now.

The company partly attributes the online sales growth to the adoption of Pay and Collect facilities for online customers from all stores and over 210 stores shipping directly to online customers.

A partnership with eBay also contributed to the steady growth in online sales, as well as promotional activities across the group also driving online sales.

The most popular and largest categories selling online were televisions and computers.

Reporting the FY 2015 results today, Dick Smith recorded total sales – in store and online  – for the year were up 7.5% to $1.3 billion.

Dick Smith chief executive Nick Abboud said the company was now “well advanced” in the online space with onlne sales now sitting at around 8% of all sales compared to around 2% for the industry in previous years.

Abboud said the company now has 200 stores shipping purchases to customers and is working quickly to increase that to around 300 stores.

In the results posted today, the company reported a full-year net profit of $37.9 million, a 91.2% increase on the previous year, while revenue over the period rose 7.5% to $1.32 billion.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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