Tuesday, 18 August 2015 12:51

Online sales growth for Dick Smith group Featured


The Dick Smith electronics retail group has seen solid growth in its online business over the past 12 months, with online sales now comprising 8% of total retail sales across the Australian business.

Releasing its results for the 2015 financial year today, Dick Smith reports that online sales increased from just 4% of all sales (in store and online) in 2014 to 8% now.

The company partly attributes the online sales growth to the adoption of Pay and Collect facilities for online customers from all stores and over 210 stores shipping directly to online customers.

A partnership with eBay also contributed to the steady growth in online sales, as well as promotional activities across the group also driving online sales.

The most popular and largest categories selling online were televisions and computers.

Reporting the FY 2015 results today, Dick Smith recorded total sales – in store and online  – for the year were up 7.5% to $1.3 billion.

Dick Smith chief executive Nick Abboud said the company was now “well advanced” in the online space with onlne sales now sitting at around 8% of all sales compared to around 2% for the industry in previous years.

Abboud said the company now has 200 stores shipping purchases to customers and is working quickly to increase that to around 300 stores.

In the results posted today, the company reported a full-year net profit of $37.9 million, a 91.2% increase on the previous year, while revenue over the period rose 7.5% to $1.32 billion.


As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email andrew.matler@itwire.com



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



Recent Comments