Wednesday, 20 September 2017 00:05

New survey suggests 40% of US iOS users 'unlikely to use' Face ID for payment security

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With the vast majority of iPhone users only set to use Touch ID, and only those with iPhone X models after launch able to use Face ID, Juniper’s survey results seem odd, but they are what they are.

With Juniper Research’s heading suggestion that “40% of Apple users to spurn facial recognition,” you do have to wonder how many interview subjects truly know how facial recognition works, and whether they realise you’ll need an iPhone X to even have this feature at all.

Juniper then notes that the figure is from 40% of iPhone users in the US that “consider themselves unlikely to use facial recognition as a payment security technology”, further suggesting that “this suggests that a core use case for the iPhone X’s main security feature may struggle to gain traction amongst consumers".

Well, perhaps once iPhone X users really get to see how its Face ID system works, some of these consumers out there might ending up dloing an about face on this claim.

In any case, Juniper then notes that “contactless payment users considered fingerprint sensors and voice recognition more appealing authentication methods, with 74% and 62% respectively saying they are likely to use these technologies", and provides more insights at its “Consumer Attitudes to Mobile Banking & Contactless Payments" reports. The US 2017 and UK 2017 details can be seen at these links.

So, who did the survey contact and what’s the skinny on contactless growth being sluggish in mobile-first markets?

Juniper explains its survey “asked 500 US and 500 UK smartphone users about mobile banking and contactless payments".

  • Overall the number of contactless payment users grew by only 2% year-on-year in the US, with most deployments coming from smartphone OEMs (original equipment manufacturers).
  • Contactless user numbers in the card-first UK grew by 12%.

The survey shows that while mobile contactless payments usage will grow in both markets, existing users will fuel most of that growth:

  • In the US, 73% of OEM-Pay users (Apple Pay, Samsung Pay, Android Pay etc) expect to increase their usage, but only 39% of non-users expect to start using mobile contactless payments.
  • This proportion is even lower in the UK, with only 26% of non-users reporting that they will start to use these services.

Security still a big obstacle for many

We’re also told the survey found that, “while contactless payment non-users have less concerns overall, 32% have concerns about the security of the transactions, a far higher proportion than users (14%). Mobile banking has a similar pattern, with 30% of non-users concerned about the security of transactions, compared to 10% of users".

Research author James Moar said: “Transaction security is a key barrier for mobile financial services adoption. Addressing these concerns will bring many consumers to the point where they will consider using such services.”

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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