Amazon is well known not just for being an online bookstore that turned into the store that sells just about anything, along with cloud services that fight against Google and Microsoft for supremacy, amongst more things besides, but also for its range of Kindle e-book readers.
Kindle e-book readers have been with us now for years, from Amazon's own ever-maturing hardware through to software that runs on the Web, PCs, Macs, smartphones and tablets.
People even read Kindle books on their TVs, so Kindle is just about everywhere a screen is, although there's no Kindle for Apple Watch that I know of, or at least, not yet.
So, when Amazon introduces another new Kindle e-book reader, with its best Paperwhite display yet, there are some Kindle fans who will be very excited, while those who are new to the world of Kindle will marvel at how good the e-book experience is compared to the hassle of paper and the enormous amount of space that masses of physical books take up.
This, says the company, is "why we’re excited to announce the all-new Kindle Oasis, featuring a large 7-inch, 300ppi display with a new colour-adjustable front light.
"You can now customise the colour tone from cool to warm as you transition easily from daytime to a comfortable night-time reading experience, and you can even schedule the screen warmth to update automatically with sunrise and sunset.
"Quite simply, it’s our best Paperwhite display ever."
Amazon's explanations of its new Kindle Oasis continues, with the company noting that the thin, light and ergonomic build of the Oasis "has been designed to allow users to read for hours and comfortably hold with one hand. With many Aussies claiming their 2019 goal was to read more, this will help them to turn that goal into a reality."
We're also told that "the Kindle Oasis also features dedicated page turn buttons and is designed to withstand accidental drops whether you’re reading in the bath or pool. It is IPX8 rated to protect against immersion in up to two metres of fresh water for up to 60 minutes."
So, whether you're looking to do your reading on an exotic beach away from the winter chill or skipping a social event for some “me time” with your favourite page turner – something over a quarter of Aussies confess to having done – it should come as no surprise to see Amazon state that its "all-new Kindle Oasis is the perfect companion".
Kevin Keith, vice-president of Amazon Devices, said: “The all-new Kindle Oasis includes everything customers loved from the previous generation, including the large 7-inch display and waterproofing – and now we’re making it even better.
"We’re adding a colour adjustable front light so customers can read with a warmer tone that’s customisable to their preference to easily transition from daytime to night-time reading.
“Kindle is designed to create a sanctuary reading experience, and the all-new Kindle Oasis exemplifies this—whether you’re reading poolside on vacation or in in the comfort of your bed.”
And, just as music lovers can benefit from streaming services, whoever they come from (with Amazon also offering such a service), so too are there subscription reading services, too.
Naturally, Amazon offers one dubbed "Kindle Unlimited", where "readers have access to millions of eBooks, audiobooks, comics, kids’ books, and more for just $13.99 per month".
Additionally, Amazon reminds of us its Prime Reading service too, where Amazon Prime members "have access to more than a thousand books, comics and more included with their membership".
Set to ship from 24 July, which is a month away as I type, you can pre-order it now from Amazon's Kindle Oasis page for A$399 for the 8 GB version, A$449 for the 32 GB version and A$559 for 32GB model.
It comes in the Graphite colour, and will also be available from JB Hi-Fi and Officeworks in Australia, with New Zealanders able to purchase it from "Noel Leeming" stores.
If you are the type to judge an e-book by how fancy its cover is, then you'll be delighted to read that you can also purchase a cover that opens like a book, automatically waking the device when opened and putting it to sleep when closed.
Amazon lets you choose from water-safe fabric covers, all A$59.95, in Blue, Red or Charcoal; leather covers in Black or Merlot for A$79.95; or a premium leather cover for A$94.95.
Here are some examples:
Happy reading, and may all your e-reading be filled with a brilliantly warm display of Paperwhite perfection.