An unusual feature of the company's pricing scheme is the offer of 'data boosts' when the standard quotas are not enough. Prices are $15 for 100GB, $20 for 250GB, $30 for 500GB and $40 for 1TB. Data boosts can be added to a plan on a permanent basis, or as needed during months of heavier than normal usage.
MyNetFone's NBN service will be launched in May.
Customers switching to MyNetFone between the launch and the end of December 2012 will receive free phone number porting (usually $30), free setup (on 24 month contracts) and a free wireless/VoIP router.
"The advantage of our service is that customers will be able to keep their phone number when switching to a MyNetFone NBN service, and use it over an included voice service with no monthly fee and great-value call rates", said CEO Rene Sugo. "We understand that many people are quite attached to their phone number and being able to keep it without having to pay for line rental, saving up to $400 a year on that - this is a key differentiator for us."
Mr Sugo claimed some other companies offer a voice service but don't have number porting capacity, while others bundle NBN service with a landline and charge monthly line rental fees.