A survey conducted by YouGov Galaxy for iSelect found that more than half (51%) of the 1000 Australians whose opinions were canvassed indicated that the bandwidth they consumed increased during summer.
iSelect spokesperson Laura Crowden said the survey indicated that the number of connected devices exchanged over Christmas was one factor that many families to reconsider their current Internet plans.
“For the past four years, iSelect has seen an average 40% increase in the number of customers enquiring about a new Internet plan in early January,” Crowden said.
The survey, which was carried out before Christmas, also found that at least 30% of the participants were expecting to either give or receive a connected device as a gift for the festival.
Crowden said the average Australian home now had more than 17 connected devices, compared to 14 in 2018, and this was expected to rise to 37 by 2022.
“Many of us were lucky enough to unwrap new connected devices at Christmas and with parents off work and kids on school holidays during January, more time is spent online, streaming entertainment, playing video games or simply browsing the web," she said.
“Time off in January also means a bit more spare time for many parents to finally get around to those life admin tasks that have lurked on their to-do list for the past year and it seems reviewing their internet plan is high on the list for many households.”
Crowden said choosing the right Internet package could be confusing, given the overwhelming number of plans and providers all competing for new customers.