Wednesday, 10 October 2018 11:23

LIVE LAUNCH VIDEO: Dyson launches the Dyson Airwrap styler, disrupting the hair-styling industry


Dyson's competitors will by bring into their curlers and hair straighteners, with Dyson revolutionising the industry with its hair-raising, game changing Airwrap styler – a styling tool engineered to create curls, waves and smooth blow dries without extreme heat.

Following on from the runaway success of the Dyson Supersonic hair dryer, Dyson has unveiled its second piece of beauty technology: the Dyson Airwrap styler, which uses "jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home".

Dyson engineers always start with the problem, and the pain point that people might not even know exists, while others know it exists only too well.

Dyson's teams researched current styling technologies and identified what they feel to be areas for improvement: tangled hair, temperature damage, along with weak and unruly airflow.

At the heart of this story comes a radical and disruptive idea: harnessing Dyson’s digital motor to create a phenomenon known as the Coanda effect.

As you'll see in the videos below, the Coanda effect "occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface".

"Taking advantage of this principle Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage".

James Dyson, the company's founder and inventor said: "We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved."

As the company explains, its team of engineers and hair scientists "go to great lengths to understand hair from root to tip. After building state-of-the-art hair laboratories, the team spent more than six years testing and researching different hair types and styling habits around the world".

They identified two key desires and challenges when it comes to styling: 

  1. People desire body, fullness and movement. They want to avoid limp hair with little body.
  2. Others desire smoothness without losing volume. They tend to suffer from frizz and too much body which makes styling difficult.

Peter Thomsen, international celebrity hair stylist and the new styling ambassador for Dyson Australia, said: "As stylists, we often see the damage that extreme heat can have on hair.

"Many women have had to compromise on the condition of their hair to create the styles they want. So it’s incredible that Dyson has engineered a tool that enables women to achieve so many different styles and have the best possible hair styling experience.

"The Dyson Airwrap styler is a game changer, it’s what the styling industry has been waiting for."

You'll be able to see Thomsen in the video embedded immediately below, after which the article continues:

Here's more details from Dyson:

"Created by an in-house team of experts, the Dyson digital motor V9 powers the Dyson Airwrap styler. Partnered with Dyson’s unique styling barrels this motor enables the Dyson Airwrap styler to style with air, without the need for extreme heat.

"The motor spins to create an area of high pressure at the top of the styling barrel. A high velocity jet of air disperses out of six air slots around the barrel. This generates a physical phenomenon known as the Coanda effect which allows the hair to curl around the barrel to style.

"The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek blow dry finish, the brushes align hair when styling, helping to provide a smooth shiny finish when dry.

"In order to keep the airflow focused in the desired styling direction engineers incorporated a switching mechanism. This directs airflow according to the tension in the brush. No matter which way you brush through hair strands, the air flows in the direction of your hair. This helps achieve a stylist-inspired blow dry finish.

"Often, styling hair means blow drying before styling. The Dyson Airwrap styler styles wet to dry.

"Hydrogen bonds line each strand of your hair. When hair is wet, this breaks down the hydrogen bonds – resetting the natural style of your hair priming it for styling.

"After choosing the attachment for the desired look, the combination of powerful airflow and heat control allows you to style without extreme heat with ease – saving time and avoiding tangling."

Intelligent heat control:
Styling your hair should not be synonymous with damaging your hair. Like the Dyson Supersonic hair dryerm the Dyson Airwrap styler has intelligent heat control. A glass bead thermistor measures the temperature up to 40 times a second, transmitting temperature data to the microprocessor and regulating the product’s temperature. This helps ensure hair does not become exposed to extreme heat.

The attachments:
The Dyson Airwrap styler complete comes with specific attachments designed with different hair types and desired looks in mind.

Pre-styling dryer: Prepares hair for styling using a fast but diffused airflow. Engineered for all hair types, it’s designed to dry hair to the ideal moisture level (damp to touch) before using the curling barrels.

Soft smoothing brush: Engineered to add body and volume to limp, flat hair while creating a smooth, blow dry finish. Ball-tipped bristles allow for increased tension to help keep hair aligned to the brush.

40mm Airwrap barrel: To create loose curls or waves for thicker, coarser hair that has some shape.

30mm Airwrap barrel: To create voluminous curls or waves for most hair types. Achieve voluminous curls for those with limp, finer or straighter hair. Get tighter curls for those with thicker, coarser hair with some shape.

Firm smoothing brush: To create a straighter style with less frizz. Engineered to tame and smooth unruly, thicker, coarser hair, with firm straight bristles to help create tension and reduce tangling.

Round volumising brush: To create volume and shape. Ideal for creating tension to shape finer, thinner and straighter hair.

You can buy the new Dyson Airwrap online here

More notes:

  • One-click attachments + cool tips: A quick-release switch and cool tips allow you to quickly change attachments after styling.
  • Airflow direction valve: An airflow direction valve in the smoothing brushes automatically adjusts the airflow to follow the brushing direction, projecting air along the hair strands, for a smooth, blow-dry finish.
  • Symmetry barrels: Clockwise and anti-clockwise barrels for symmetrical curls.
  • Negative ions: Help reduce static in the hair during styling.
  • Cool shot: To set your style.
  • Easy-clean filter: Magnetic, removable and washable, with filter cleaning brush.
  • Swivel cable: For ease of movement, at any angle.
  • Dyson Guarantee: 2 year manufacturer’s warranty.
  • Presentation box: Protects and neatly stores your Dyson Airwrap styler and its attachments.

Dyson Airwrap styler in numbers: 

  • 6 years spent in development
  • £24m investment in research and development
  • 642 prototypes
  • 230 engineers and scientists
  • 103 granted patents and 170 pending patent applications for the Dyson Airwrap styler. 

About Dyson:

Dyson is a global technology company. We transform every category we enter with iconic inventions that work, perform and look very different. We're about better ideas and better technologies, to solve the problems that others often ignore.

  • 5: Dyson currently has five main areas of technology: Dyson hair styling tools, corded & cord-free vacuum cleaners, environmental control machines, Dyson Airblade hand dryers and Dyson lighting.
  • 80: Dyson machines are sold in more than 75 countries.
  • £1.5 billion: Dyson has committed to a £1.5bn investment in future technology. We are developing four new portfolios of technology, and aim to launch 100 new products around the world in the next four years.
  • £5 million: Dyson works with over 45 universities worldwide to develop early stage technologies, including a £5m investment in a joint robotics lab with Imperial College, London, and an £8m investment in the Dyson Centre for Engineering Design at Cambridge University, UK.
  • 12,000+: Dyson employs more than 12,000 people worldwide, a third of whom are engineers. Since 2014, Dyson has increased its UK-based headcount by 70%.
  • 2006: Dyson sold its first cord-free vacuum, the handheld DC16 machine, powered by the first Dyson digital motor.
  • 2016: Dyson disrupted the haircare category, introducing the Dyson Supersonic hair dryer, powered by the Dyson digital motor V9.
  • 40m: Dyson produced its 40 millionth Dyson digital motor in 2017.
  • 100m: Dyson reached a manufacturing record of 100m machines in 2017.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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