Launched at a global, online press conference available to watch here, with an 'animated' video showing the LivePrice concept available here, Kogan says 'the production cycle of all consumer goods is funded by investors who expect a huge return, and this is factored into every price tag.'
What makes LivePrice differnet? Kogan says it 'cuts out the hidden cost of finance, with dynamic pricing of all Kogan products starting at an unprecedented low.'
But in a bid to encourage Kogan customers to buy early, we learn that 'the LivePrice will gradually rise throughout the manufacturing and shipping process based on a number of factors until it eventually reaches Kogan's everyday low price.'
Still, this means that consumers 'now have the power to choose the point in the cycle at which they buy a product; whether during production, shipping, or when the product is in stock. The earlier a customer buys the product, the greater the saving', with an example of a Kogan product with LivePrice here.
Naturally, Ruslan Kogan is pretty chuffed about his new 'invention', and says it was as 'a result of the Kogan mantra that there is always a better way to create and deliver.'
Mr Kogan then added several more statements, saying: 'The openness and transparency of the Internet has enabled online stores to cut out overheads and service greater markets, revolutionising the way we shop. It has also enabled manufacturers like Kogan to communicate directly with our customers and cut out all the middle-men.
'With LivePrice we have harnessed the openness of the Internet to cut out the hidden cost of finance built into price tags of all goods. Kogan 'LivePrice' gives the power of choice back to the consumer and will change the way we shop.'
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Ruslan Kogan's comments continue: 'Even though no other manufacturers or retailers are up front about it; every product you purchase has a cost of finance included in its price. Credit can be given by a supplier, bank, or silent investor, but they all have one thing in common - they want a huge return on the money invested into the production cycle.
"The LivePrice system means that a shopper buying a product when it's in stock will still get our already market-leading price, but by joining us early on in the production cycle, shoppers can benefit from further discounts that are completely unheard of.
'Other retailers are out there asking their Governments for new taxes and regulations to help entrench their market positions. At Kogan we are focused on inventing new ways to create and sell the best value products to more shoppers around the world.
'LivePrice's innovative pricing system completely revolutionizes the manufacturing and retailing cycle, putting the power in the hands of shoppers,' concluded the crafty and consumer-friendly Mr Kogan.
Kogan says its LivePrice is 'already active on Kogan UK and will soon be rolled out across Australia and the world, as Kogan continues its bid to use the openness and transparency of the Internet to put more power in the hands of shoppers all around the world.'
More information on Kogan's LivePrice is available here, where Kogan adds additional reassurance, stating that: "If you change your mind about purchasing a product with LivePrice, don't worry! You can request a refund at any stage while the product has a LivePrice, and our 7 Day Money Back Guarantee applies after a product is delivered."