Kogan notes that 'despite only launching yesterday', the e-tailer claims to have 'already sold $329,965 worth of products through the LivePrice model' all through its website, because of the 'massive discounts' that LivePrice delivers on Kogan's 'already market leading prices'.
Whether Kogan's LivePrice leads to a conga line of e-tail and retail clones is yet to be seen, but for now, Kogan has the upper hand in giving his competition a pricing upper cut, presumably to the extreme delight of Kogan customers getting an additional discount.
Unsurprisingly, flushed with the success of blowing up yet another retailing Death Star in his K-wing fighter, Ruslan Kogan said that 'the time has come for online retailers to embrace innovation'.
Mr Kogan specifically said that: "The huge success of LivePrice shows that consumers embrace innovation, aren't afraid of change, and love a bargain on a great quality product.
"Retail is one of the fastest moving industries on the open market. Any manufacturer or retailer that's static will stagnate. Innovation is king.
"It's clear that only the most innovative retailers will succeed in 2011 and beyond," Mr Kogan concluded.
That is, perhaps, a lesson for us all - true innovation in life, love and business is, as always, what will take 2011 from being a year of 'meh' to a year of 'yeah!'.
There'll no doubt be more on the adventures of Ruslan Kogan soon, for whom 2011 is already a boon.