Thursday, 03 February 2011 12:41

Kogan reports lively LivePrice love


Do Aussies love Kogan's LivePrice? $329,965 worth of products sold since LivePrice's local launch may lay claim to such amorous status!

Kogan, the e-tail wonder company that sells direct to consumers while putting a rocket up old-world retail competitors who most would say are hardly normal, says its local LivePrice launch has 'shaken up the online retail industry and already proven a massive success.'

Kogan notes that 'despite only launching yesterday', the e-tailer claims to have 'already sold $329,965 worth of products through the LivePrice model' all through its website, because of the 'massive discounts' that LivePrice delivers on Kogan's 'already market leading prices'.

Whether Kogan's LivePrice leads to a conga line of e-tail and retail clones is yet to be seen, but for now, Kogan has the upper hand in giving his competition a pricing upper cut, presumably to the extreme delight of Kogan customers getting an additional discount.

Unsurprisingly, flushed with the success of blowing up yet another retailing Death Star in his K-wing fighter, Ruslan Kogan said that 'the time has come for online retailers to embrace innovation'.

Mr Kogan specifically said that: "The huge success of LivePrice shows that consumers embrace innovation, aren't afraid of change, and love a bargain on a great quality product.

"Retail is one of the fastest moving industries on the open market. Any manufacturer or retailer that's static will stagnate. Innovation is king.

"It's clear that only the most innovative retailers will succeed in 2011 and beyond," Mr Kogan concluded.

That is, perhaps, a lesson for us all - true innovation in life, love and business is, as always, what will take 2011 from being a year of 'meh' to a year of 'yeah!'.

There'll no doubt be more on the adventures of Ruslan Kogan soon, for whom 2011 is already a boon.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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