Monday, 08 August 2016 12:20

Incipio grabs Griffin for greater gadget-related growth


Incipio is a company with a range of accessory brands under its belt, with the company adding the 25-year old Griffin Technology group to its growing stable.

Incipio Group. It’s a company that describes itself as a "global consumer technology solutions platform", one which operates "a diverse portfolio of owned and licensed brands at the intersection of design and functionality".

The company proudly boasts of its "passion for building amazing product", of its "commitment to serve its customers" and of creating "compelling solutions that meet the needs of today’s active mobile consumers, who demand more out of the products they use".

The brands the company has under its belt include the Incipio brand itself, Braven, Clamcase, Incase, Tavik+ and now Griffin Technology, with the company also bidding to acquire SkullCandy, although that deal is still in play.

With that introduction, it is clear the company not only already has strong brands under its belt, but seeks to grow further and faster by acquiring existing top brands, such as Griffin, which is described as "a creator of innovative mobile accessories for people who depend on their tech to work, play, and connect".

The terms of the transaction were not disclosed.

Andy Fathollahi, founder and chief executive of Incipio Group, said: “Griffin has a 25 year history of designing, manufacturing and distributing iconic mobile accessories.

“As part of Incipio Group, Griffin strengthens our product development and manufacturing capabilities, complements our existing product lines in rugged cases, power and connectivity, and allows our brands to reach a broader domestic and international audience through enhanced distribution in the business-to-business, enterprise and education verticals.”

Paul Griffin, founder and chief executive of Griffin Technology, said: “This is an exciting and pivotal moment for the Griffin brand.

“Partnering with Incipio Group provides Griffin with a strong support system and improved capabilities to continue developing accessories that people love and use everyday.”

Widely recognised for its ultra-rugged Survivor branded ecosystem of protective mobile accessories and best-in-class power and connectivity solutions, Griffin Technology will continue as a stand-alone brand and retain its global headquarters in Nashville, Tennessee.

Incipio Griffin


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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