The sale of domains has been legal in Australia for one year and, according to Netfleet, its “boom time” as the industry is now “coming into its own.”
Netfleet director, David Lye, claims other records were sold prior to the SexToys.com.au sale, with $13,500 paid a short time ago for the Mortgage.net.au domain, making it the largest ever sale of a .net.au domain name.
Claiming the company’s sales of .au domain names have been increasing steadily month on month, Lye says that in the first half of this month Netfleet recorded sales totalling nearly $60,000.
Lye says that since the Australian domain name administrator, auDA, lifted the ban a year ago on buying and selling .AU domain names, Australian domain names have turned into highly valuable assets.
And, he reckons it’s not only sex that sells, and that previous record sales show that almost any industry has potentially “powerful and valuable domains.”