Thursday, 27 November 2008 07:06

IDC: Symantec leader in ANZ Secure Content Management Market

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Computer security behemoth Symantec has had its leadership position in the Australian and New Zealand “secure content management market” confirmed by analyst firm IDC, which says Symantec’s market share was 41.4% in 2007.

In a market that is predicted to grow to US $488.3m by 2012, Symantec’s position is strong, holding over 40% of the ANZ market share according to IDC’s “Australia and New Zealand Secure Content Management (SCM) Competitive Analysis” 2008 report.

IDC says the ANZ SCM market “will become ever-more competitive, and IDC believes that customers will increasingly be looking for integrated security solutions with centralised management.”

Of course Symantec’s new “Symantec Endpoint Management Suite” promises “next generation of integrated systems management, endpoint security and backup and recovery”, thus placing Symantec in a top position to hold onto and grow its market share, although no doubt it will face stiff competition.

Symantec says its suite “secures the endpoint by integrating leading technology in systems management, endpoint security and backup and recovery” and boasts its “Symantec Endpoint Protection 11.0, Altiris Client Management Suite 6 and Backup Exec System Recovery 8 Desktop Edition” solutions.

The “Symantec Open Collaborative Architecture” is also a key component of the suite, which is “an open, standards-based set of guidelines and technologies that enables collaboration across Symantec’s product portfolio and third-party solutions, to further drive the convergence of security and systems management.”

Craig Scroggie, the vice president and managing director of Symantec in the Pacific region said that: “One of our core strengths is that we recognise the growing interdependence between strong security and effective management of data and systems, leading to the integration of Altiris’ systems management technology into our security and storage solutions. This integration has helped customers gain confidence and efficiencies through automated management and protection of data at the endpoint.”

David Dzienciol, the enterprise sales and partners senior director of Symantec in the Pacific region noted that: “Symantec’s broad portfolio of solutions, which cover security, storage and systems management, enables our customers to standardise security and management across physical and virtual platforms

“Symantec’s endpoint security solutions ensure their information, infrastructure and processes are protected more completely, managed easily and controlled automatically – wherever the information is used, stored or communicated,” he continued.

Symantec says its security solutions “protect approximately half of the world’s information – including an estimated one third of the world’s email - and are backed by the Symantec Global Intelligence Network, a unique intelligence network consisting of millions of sensors worldwide.”

The Global Intelligence Network has more than “40,000 threat sensors throughout the world, security capabilities that span 50,000 products from 8,000 vendors, and Security Operations Centres worldwide”, which Symantec boasts provides “its customers with deep insight and an ability to respond rapidly to new threats.”

Promising an “information- and identity-centric approach to security that is device- and platform-independent”, Symantec says it “can assist in the protection of information, personal identities, interactions and communications against online fraud, spam, viruses, malware, inadvertent loss, theft and more, regardless of the system or technology.” 


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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