Hisense is a Chinese brand aspiring to be a global brand and has set up local warehousing, support, and development to ensure the Australian market is well catered for.
Its new ULED technology is protected by 20 patents covering enhanced colour (99.98% of DCI-P3), contrast (ultra-local dimming), resolution (over 8 million pixels) and motion (motion estimation and compensation) with a combination of advanced hardware and software.
Andre Iannuzzi, head of Marketing at Hisense Australia, said, “Pushing the boundaries of technology and design, we continually strive to provide the most outstanding customer experience with our most advanced achievements to date. 2016 saw Hisense in Australia reach unprecedented growth, 2017 is shaping up to be another exciting year for us, and we can’t wait to show Australians what we have on offer.”
The newly redesigned Hisense Smart TV platform, VIDAA U, offers one-touch access to all the content consumers want, and the ability to add favourite apps, like Netflix and now Stan.
All unnecessary complexities have been removed to deliver an entirely new streamlined and easy to use interface, with start-up times being reduced to two seconds for Apps, and three seconds for the VIDAA U platform itself.
Hisense’s current Australian range is here. The Series 9 in 75 and 85” will be some months away.
Other CES announcements included:
TV display Innovation
Hisense also demonstrated advanced picture capabilities with its 8K Ultra HD Premium ULED Smart TV.
In home theatre in showed a state-of-the-art true 4K Laser Cast TV. The short-throw projector is HDR compatible and features a UHD upscaler, displaying a stunning 4K picture measuring 100 inches diagonally.
Content and consumer-first offerings
For Australia in 2017, the Hisense Smart TV platform will continue to include leading apps such as Netflix, Stan and YouTube and other content from apps through the Opera TV Store that encompass movies and TV shows, music, gaming, lifestyle, fashion, news and international content.
Additionally, Hisense is providing multiple built-in OTT options for consumers who prefer to cut the cord. The new platform will feature services from TikiLive, Pluto and Xumo.
For access to 4K content, Hisense has developed 4K Now, a content gallery for 4K movies, trending videos and streaming providers.
Hisense Roku TV (US only at present)
Hisense is also building on the success of the H4 series by introducing a new line-up of 4K Hisense Roku TVs in the US. The new line-up features two series – the R6 and the R8 series with Dolby Vision. These TVs run the Roku operating system and have a simple home screen with icons for entertainment favourites.
Sound that compliments premium screens
Hisense will be introducing sound bars in the US for the first time this year. The full optical/coaxial sound bar line-up features Bluetooth, USB playback, HDMI ARC, as well as Dolby Support on select models.
Supporting a mobile world
Also on display are Hisense’s mobile technologies – the A2 with a dual screen, C30 with shatterproof capabilities and E76 with advanced security technologies, as well as the E9, a high-end tablet.
A new generation of home appliances
Already an award-winning market leader in refrigeration in Australia, Hisense is now set to grow its market share in the cooling category in North America with the expected launch of 15 new air products this year – including two cloud-based smart offerings.
Available in many sizes, the new line features portable air-conditioners from 14K through 8K BTU as well as dehumidifiers from 100, 70, 50 and 35 pints. Hisense portable air-conditioners have an I-FEEL temperature sensor built into the remote control.
An ultra-quiet compressor and cross-flow centrifugal fan design are also new for 2017.