Tuesday, 19 July 2016 14:00

Gotta Klick’em all at Klika: GO Pokéklika?!


Australian online retailer Klika has been stoked by the poking of Pokémon GO players, not only click-and-collecting their orders but catching all the Pokémon lurking around their Melbourne HQ.

Klika boasts of being "one of Australia’s top 20 online retailers", and says it has seen "a 20% uplift in its click-and-collect sales in the last week alone since the Pokémon GO sensation has enveloped the country".

The company is lucky to have Pokémon PokéStops and characters spotted around its Melbourne showroom and premises, and says it has been amazing to see "customers going Krazy not only for Klika deals but also to be part of the latest scavenger hunt around Klika’s premises".

Klika’s director of commercial operations Leo Zaitsev said in amazement that “Seeing a sharp spike in sales is always a great thing, but finding customers in our showroom looking to catch Pokémon characters, takes customer engagement to another level.

“Who would have thought that we would be seeing adults arriving to shop or pick up their shopping from our showroom and then finding them chasing virtual cartoon characters? It’s incredible. Klika notes the game is only available on a limited number of continents at the moment, thus ensuring Australia ‘has a chance to be ahead of the pack on Pokémon GO marketing and tourism."

Zaitsev added: “There are rumours on Chinese social media app WeChat that Pokémon fans are flying into Australia from Asia to be part of the latest scavenger hunt. It would be great to drive that interest straight to our online store,” which is presumably one of the reasons why Klika has clicked out a media release today celebrating the fact that Pokémon activity is no Jokémon.

Naturally, Klika states that it "has always been at the forefront of innovation and is in an ongoing hunt for ways to enhance and simplify the online shopping experience for their customers".

Indeed, the company proudly boasts that in 2015, it was "the first major online retail shop in its space to partner up with an interest-free payment platform to offer customers a 'shop now and pay later' concept".

Thus, the company declares that it is "no surprise that the dynamic team at Klika is looking at creative ways to cash in and make the most of the 'Pokémon effect'." Zaitsev concluded: “We will be engaging our customers further by setting up PokéStops and offering iTunes vouchers to pay for Pokémon Lure Modules. We like to keep things fresh, interesting and relevant at Klika and there is no better way and time to make the Pokémon Craze more accessible to our customers.”

For those as yet unaware of Klika, it is an Australian-owned and operated company, founded in 2005, and has now "grown to become one of Australia’s leading online department stores".

The company "offers over 1500 products to shoppers, covering everything from fitness equipment, tools, home living, and music instruments to outdoor furniture, with a flat shipping rate nationwide for $9.95, operating out of a 15,000 sqm central warehouse in South Oakleigh, Victoria, with satellite offices in two other countries".

As with other online and offline retailers, Klika offers private labels and well sought after brands such as Sunbeam, Breville, Apple iPhone, Huawei, Jason, educational toys from Colorific, Disney-licensed toys and bedding, VTech, Uniden, Belkin, and Oricom brands, among many others.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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