For better or worse, the blessing or curse that is Facebook has come out on top in both categories, with Hitwise saying that it's 'the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches', although there were actually 'four variations of the term 'facebook' among the top 10 terms and [they] accounted for 3.48 percent of searches overall.'
Presumably showing how potentially clueless some Internet users really are, Hitwise unveils the rather stunning stat that the term 'facebook login' moved up from 9th spot in 2009 to second spot in 2010.
Clearly, there are a LOT of people out there typing in 'facebook login' into Google because they can't remember how to type facebook.com into the address bar, or are confusing the address bar with the Google search bar, or are just lazy. Or something else. It is slightly pathetic - you'd think the Internet would make us smarter. Sigh.
For more details on the exact percentages of the top 10, be sure to visit Experian Hitwise's media release.
2009's top 10 most searched terms were
5. yahoo mail
9. facebook login
This compares with the 2010 top 10 most search terms:
2. facebook login
The top 10 visited sites for 2009 and 2010 are on page two, please read on!
When it comes to top visited websites, Facebook was the No.1 and accounted for 8.93% of all US visits between Jan and November 2010.
Despite the popularity of Gmail and Hotmail, Yahoo Mail is still in No.3 spot with 3.52% of visits and Yahoo! itself is still in fourth spot with 3.3% of visits.
2009's top 10 most-visited sites were:
This compares with the 2010 top 10 most-visited website list:
Visit Experian Hitwise's release for more details.