CES Asia 2018 opened yesterday, with more than 500 global companies "introducing transformative innovation, including the latest in 5G, artificial intelligence (AI), augmented/virtual reality (AR/VR), vehicle tech and more".
The opening day of Asia's premier tech event featured keynotes from the leaders of Hisense, Huawei and BYTON, and major product announcements designed for the dynamic Asian marketplace. One of Asia's fastest growing tradeshows, CES Asia 2018 runs through 15 June in Shanghai.
Gary Shapiro, president and chief executive, Consumer Technology Association, kicked off the day with a keynote address. "We're proud to bring the entire tech ecosystem together this week in Shanghai to focus on the future of tech," he said.
He continued, "CES Asia focuses on what unites us rather than on what divides us."
Following Shapiro's remarks, Hisense chairman Zhou Houjian and general manager Yu Zhitao explored the future of display technology explaining how Hisense is creating a full-field view search interactive function, opening a new era of television image interaction. Zhou also touted the company's new AI technology developed specifically for the World Cup, which will provide an individualised, interactive experience for sports fans across the world.
Huawei president, Handset Product Line, Kevin Ho, took to the keynote stage in the afternoon to introduce its vision for a new image era in mobile technology, including its cutting-edge lens technology, 5G Internet capability and the advanced GPU Turbo processor. Ho also launched Huawei's "Next Image Awards" competition.
My video interview with Shapiro is embedded immediately below, with further videos in this article below, please read on!
Here is my video of a quick tour through Hall 1 on Day 1 of CES Asia 2018
CES Asia 2018: a look at all the CES Award Honorees
CES Asia 2018: Catalyst demos iPhone, iPad and Apple Watch accessories
Lucy from Catalyst saw me walking around and filming some of Hall 1, and asked me to take a look at Catalyst's products, so I did just that, and the video of that demo is below.
CES Asia 2018's first day ended with BYTON president and co-founder Dr Daniel Kirchert and Henrik Wenders, vice-president of marketing, using the keynote stage to share the company's vision of the future of self-driving cars. The session also marked the global reveal of BYTON's K-Byte Concept car, which will transform the auto industry in the age of smart mobility.
As you'd expect, the buzz around tech breakthroughs expanded beyond the keynote stage.
In his 2018 Tech Trends to Watch presentation, Steve Koenig, vice-president, CTA, predicted how leading trends, including AI, voice computing, robotics, self-driving vehicles, smart devices and more would affect our lives and offer unprecedented opportunities. CTA's Market Research director, Lesley Rohrbaugh, also tackled the future of smart cities and how they are evolving throughout Asia with a specific focus on China, Japan and South Korea.
I was in transit to the show when this event occurred, so was not able to record it, but I have asked CES for a copy of the presentation and will embed it here should it become available.
Pre-show and opening day of CES Asia featured a wide array of dynamic press events, with exciting product and partnership announcements coming from CES Asia exhibitors, aimed at improving the user experience and bettering lives:
- BYTON launched its second concept car, the Byton K-Byte, designed for the age of self-driving and in-vehicle entertainment.
- Cadillac presented the Super Cruise, the first hands-free driving system for the highway.
- Honda announced the Honda Xcelerator project, which aims to cooperate with innovative enterprises worldwide.
- Kia announced its Boundless for all vision, which aims to provide customers with broader solutions and reinforce its concept of "Mobility-ACE".
- Leapmotor Technology announced a strategic partnership with the Amap and Teld. Amap will provide support to Leapmotor inhardware, software, and big data, while Teld and Leapmotor Technology will jointly build 80 million charging stations in China.
- The Mercedes-Benz - MBUX, user experience system based on artificial intelligence technology, as well as high-resolution Digital Light system with more than two million light sources. With its new vision of urban mobility, the smart vision EQ fortwo was on display with the Concept EQ, showcasing intelligent, electric mobility concept.
- Mitsubishi offered attendees the unique opportunity to experience three of its innovative offerings, including EMIRAI4, Electrification and xAuto.
- SENSEPLAY FPV Car Series took the number one slot in Last Gadget Standing, presented by Living in Digital Times.
The writer travelled to CES Asia 2018 as a guest of the Consumer Electronics Association, the show's organisers.