Tuesday, 19 July 2011 15:29

Apple to open latest Store way out west: Penrith


Apple's newest and 11th Australian store is set to open on Saturday, the 23rd of July at 9am in Penrith, perhaps revealing the date Apple will launch some new Macs and OS X Lion too, if they haven't all already launched by then!

Apple's famous stores are the hallmark of the premium shopping experience few companies have truly managed to either copy, or make available to the masses.

Apple's stores usually have plenty of fully operational display stock laid out for as many people as possible to trial and use, with new iPad-2 driven interactive displays that deliver information about the product you're looking at and knowledgeable staff for the pre-sales, sales and post-sales/support periods.

They're also amazingly well fitted out, with clean lines, plenty of promotional space, wide tables, and ultra modern design - and they are incredibly efficient at attracting the masses as anyone who has ever visited an Apple Store has seen.

Now the people of Penrith and Western Sydney are getting an Apple Store of their own, bringing competition to the authorised Mac resellers in the area while likely helping to attract more consumers to the area on a regular basis, too.

An Apple Store also brings the Apple support experience closer, too. Taking an Apple product with a problem to an actual Apple Store can be a better and cheaper experience than taking it to a reseller.

It depends on what the problem is and whether it's covered by warranty or not but with Apple Stores always popular, the residents of and around Penrith who are customers, or customers-to-be, will undoubtedly be very happy Apple's latest store is nearly here - especially with Apple's new Mac Mini, MacBook Air, white Macbook and OS X Lion expected to be here by then.

As for the store launch itself, which will surely be full of promotional wonder and magic over OS X Lion and the new Macs, queues are guaranteed to be in place, not only from those who travel the world to Apple Store launches, but also those who love to collect Apple Store launch T-Shirt, the curious, the committed and Apple fanboy crazy that just love everything Apple related, with this last category probably seeing an Apple Store as a little slice of crunchy heaven.


Continued on page two, please read on!


The store will open to the public at 9am, on Saturday the 23rd of July 2011, with Apple stating in its usual fashion that its store is 'the best place to learn about all the latest products from Apple including iPad 2, featuring an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, and iPhone 4, the most innovative phone in the world.'

No doubt come September or October, Apple's new Penrith store and the other 300+ worldwide will also be showcasing the iPhone 4S / 5 / Jobs-Special-Edition model which will then be the most innovative phone in the world, relegating the iPhone 4 to the second-most innovative phone in the world.

There's also Apple's aforementioned commitment to service. Apple notes that: 'Service is the hallmark of every Apple Store, with dedicated space for technical support, personal training and free workshops. Customers can get free support and advice at the Genius Bar plus amazing Personal Setup for iPad, iPhone, iPod and Mac, so every customer is up and running before they leave the store.'

And in customary Apple style, when it wants to leave the bigger bang to the launch itself, Apple simply notes the online location where more information is available about its stores, and ends with its ever slowly evolving boilerplate closer, which currently states that:

'Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.'

Huzzah! Or perhaps 'BOOM', as Steve Jobs likes to put it.

Here's to OS X 10.7 Lion and those new highly anticipated Macs having launched by then too, rather than seeing the launch of those new products dragged out until Sunday July 31, which is still in the July timeframe!


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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