Wednesday, 28 May 2014 06:51

Apple to announce smart home technologies Featured

By

Apple will use its developers’ conference next week to announce a new range of ‘Internet of Things’ smart home products.

Apple, as we know, does not speculate or comment on unannounced products. But it seems to be behind many of the leaks about some major announcements it will make next week at its annual developers’ conference in San Francisco.

Apple will use the conference to announce the first products in a major Internet of Things (IoT) initiative, initially starting with simple products for the smart – or connected – home. They will centre around using iPhones and iPads to control items around the home, like lighting, air conditioning or audiovisual.

Apple is not alone – witness Google’s recent US$3.2 billion purchase of NestLabs, but its ‘walled garden’ ecosystem uniquely places it to be a major player in this space.

This sort of stuff is called home automation, and has been around for decades. But the technology has been proprietary and expensive. More recently the technology has become more mainstream, and there are now many products that use iOS or Android devices to control thing like WiFi connected light switches and the like.

But it seems Apple is set to make a major play for the space with its own ecosystem of products. Expect apps and dongles that will attach to home appliances, allowing them to be controlled by iOS devices. Imagine walking into a room and having the lights dim, or come on, just because your home automation system senses you have an iPhone in your pocket.”

“Many companies seek to ‘own’ users to then monetise their data,” says Gilad Meiri, CEO of Neura, a leader in the IoT space, anticipating Apple’s announcement. “Whether by selling devices or selling ‘hubs’ this is a race for user acquisition.

“Apple is positioned to be the point of contact between users and their devices and may very well force devices to share ownership of their users. Additionally, Apple’s business model was never about blatantly reselling user generated data (as opposed to Google) and so it can (and will) claim for better privacy treatment, which is a growing concern for IoT users.”

DIGITAL MARKETING HAS NO SOCIAL DISTANCING OR TRAVEL RESTRICTIONS

As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email andrew.matler@itwire.com

CONTACT US!

LAYER 1 ENCRIPTION A KEY TO CYBER-SECURITY SOLUTION

Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.

DOWNLOAD!

Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments