Wednesday, 20 June 2018 00:05

Amazon Prime hits Australia, provides free shipping

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Global-gone-local marketplace Amazon.Com.Au now offers Amazon Prime in Australia, with free two-day delivery, plus Prime Video, Prime Reading, Twitch Prime and other inclusions.

Amazon's US site enjoys 100 million paid Amazon Prime members around the globe, with free delivery on eligible items and various other shopping and entertainment benefits. Of course, this delivery was within the US, and did not benefit Australian shoppers. That may well be moot with Amazon.com announcing it will not ship to Australia from 1 July anyway.

Fortunately, Amazon Prime has landed in time to help Australians settle in and enjoy the local offering.

Amazon Prime is available in Australia from today with a free 30-day trial. After that it will be charged at $59 for an annual subscription, or $4.99 per month until 1 January 2019, and $6.99 per month from then onwards.

Amazon Prime offers Australian shoppers free delivery on millions of local items and international items available from the Amazon Global store — not the same as Amazon.com — within two business days for 90% of Australians. International purchases must have a minimum value of $49.

Additionally, the subscription service includes 1000 free ebooks via Amazon Reading, streaming video via Prime Video, and game streaming videos via Twitch Prime. Amazon also says Amazon Prime includes discounted priority delivery and exclusive deals.

Amazon says this is the widest selection of Prime benefits at launch for any country. Prime Video includes original Amazon series as well as a catalogue of movies and TV shows, such as Neil Gaiman's American Gods, or the coming Tom Clancy’s Jack Ryan starring John Krasinski, which will premiere on 31 August.

“We hope that Australians will love free two business day delivery on products from Amazon Australia and free international delivery on products from Amazon U.S., all available to customers on Amazon.com.au,” says Jamil Ghani, vice-president, Prime International, Amazon. “We are really proud to bring Australians the most extensive set of Prime benefits at launch for any country – ever. This is just the beginning for Prime in Australia, as we will keep making Prime better, adding even more selection and benefits.”

Free two business day delivery is available to customers in Adelaide, Brisbane, Canberra, Hobart, Melbourne, Perth and Sydney and regional cities such as Albury-Wodonga, Bendigo, Gold Coast, Gosford, Newcastle, Shepparton–Mooroopna, Toowoomba, Wagga Wagga and more. Prime members in more remote or rural locations will receive free expedited shipping within four or five days.

“We are thrilled to bring Prime, our premium membership program and its many benefits, to Australia, little more than six months after the launch of our Marketplace and Retail offering,” said Rocco Braeuniger, country manager of Amazon Australia. “We have been working hard to expand selection, ensure customers get great value, and improve the Amazon shopping experience for Australians. With the addition of Prime, customers can now enjoy the most convenient way to shop and take advantage of new and expanding benefits from Amazon.”

Twitch Prime members also enjoy free in-game loot for games like Fortnite, Call of Duty WWII and Heroes of the Storm.

Alexa users  can even shop via voice.

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

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