If Amazon has a printed Prime Directive, I couldn't find it described as such, unlike the world of Star Trek where such a directive exists, and even has 47 sub-orders.
However, in the About Amazon section at the bottom of the media release from whence this article sprang, we read: "Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking", which sounds as good a prime directive for a company as any.
So, now that Amazon Prime is available in Australia, the next most obvious thing to happen is for a Prime Day to go prime time, offering a sublime set of shopping opportunities it might well be a kind-of crime to miss out on – if my attempt at rhyme isn't already.
So, what are the details?
"Prime Day (and a half) will last 36 hours, with a number of deals exclusively available for Prime members" at the Amazon Australia site.
We're told that "Australia will be the first country to kick off Prime Day, with members here the first to access deals on books, electronics, DVDs, video games, smart home, cookware and kitchen appliances, toys, fashion, and everyday essentials" at Amazon Australia.
"Prime Day will also feature incredible savings on Amazon devices including Alexa-enabled products. Australians can join Prime at the introductory price of AU$4.99 or start a 30-day free trial" at the Amazon Prime site "to participate in Prime Day".
"Other countries taking part in their own Prime Day this year include the US, UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Singapore, Netherlands and Luxembourg".
Amazon reminds us that "Amazon launched Prime in Australia on 19 June, offering free two business day delivery on domestic Prime eligible products to nearly 90% of Australians.
"Prime members in Australia will also have access to more than eight million products from Amazon US sold directly on Amazon Australia http://amazon.com.au and will benefit from Prime free international delivery on orders over A$49.
"Prime is enjoyed by more than 100 million paid members around the world, who benefit from free delivery on eligible items alongside shopping and entertainment benefits tailored to each country. Everyone can try Prime and enjoy all of the benefits by signing up for a free 30-day trial at the Amazon Australia Prime site.
"Prime members will also get a A$10 Amazon.com.au credit when they stream Prime Video for the first time between 9-15 July; two months free access to Kindle Unlimited offering access to over 1 million titles for new customers who join Kindle Unlimited before 31 July; three months free access to Audible for new customers who join Audible between 9-31 July; free gameplay as Twitch Prime gives away a free PC game every day until 18 July, including titles like Pillars of Eternity and Brutal Legend, and exclusive in-game loot for Warframe and PlayerUnknown’s Battlegrounds; and more."
Rocco Braeuniger, country manager of Amazon Australia, said: "Having just launched Prime in Australia, we are delighted that Australian members can now enjoy the unparalleled combination of shopping and entertainment benefits that Prime gives them.
“We hope that Prime Day will provide them with even more value.”
Every day made better with prime
Amazon tells us that "Prime members in Australia have access to the widest selection of Prime benefits at launch for any country ever – free delivery on millions of local and international items, access to exclusive and award-winning Prime Original series and other popular movies and TV shows with Prime Video, access to over 1000 e-books with Prime Reading, benefits for gamers with Twitch Prime, access to discounted priority delivery and more.
"Customers in Australia can try Prime with Amazon’s 30-day free trial, and then join Prime for A$6.99 a month, or save 30% with an annual payment of A$59. Until 31 January 2019, Australians can take advantage of an introductory promotional price of A$4.99 a month."
So, there you have it – a prime opportunity to save some money, and a prime opportunity for Amazon to get as many new Australian subscribers to its Prime service as possible, with plenty of goodies to prime you into opening your wallet.
May you find the item you're looking for, and happy shopping!