Tuesday, 25 June 2019 15:19

Amazon Australia primed and ready for longest Prime Day event worldwide from 15 July


Australian Prime members will be first in the world to access deals from 15 July 15 which will "feature tens of thousands of products available at discount prices across all categories including Alexa-enabled devices, Fashion, Video Games, Books, Home, and Kitchen".

Australians have long lived in the future when it comes to the rest of the world, except perhaps where our NBN is concerned, but otherwise we're early adopters of technology, and thanks to time zones, it's still yesterday in many parts of the world while we enjoy today.

Of course, I'm just having fun with time – I'm not a Time Lord with a blue box that many of us would presumably enjoy being, but when it comes time to snagging some sweet deals, well, I'm as primed and ready as the next person.

You see, Amazon is promising us that its Australian Prime members "will have access to deals first with Prime Day kicking off at 00:01 AEST on 15 July, running through 16 July, with thousands of deals available direct from the U.S. on Amazon.com.au through Global Store until 5pm AEST on 17 July, totalling 65 hours of epic deals all through the Amazon Australia Prime Day website".

For the first time ever, that means Prime Day runs for 48 hours across the world, and it means "an extra 17 hours of deals straight from the U.S. available for Prime members in Australia direct from Amazon.com.au, and with "local deals live all day on 15 and 16 July, and great deals from the US through Global Store available with free delivery until 5pm on the 17 July", we are in the box seat for to open some great boxes when the deals we take up arrive at our doors.

We're also told that "Prime members will also enjoy free expedited international shipping with no minimum order threshold for all Prime eligible products through the Global Store during Prime Day."

It truly is worldwide, too, with "Prime members in Australia [to] join customers in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria and United Arab Emirates, in shopping Amazon’s best days of deals for the year."

So, what does Amazon have to say about the day?

Well, the company points to new research which shows that "nearly 3 in 5 Australian adults (58%) wait for deal events to stock up on household staples instead of buying them right when they need them.

"Additionally, almost 4 in 5 Australian adults (78%) are likely to wait for a big purchase to be discounted before buying it, with this trend being more pronounced amongst women than men (81% vs. 74%)", with the research conducted by The Harris Poll on behalf of Amazon surveying over 1,000 Australian adults.

Rocco Braeuniger, Country Manager for Amazon in Australia, said, “We all love a bargain, and last year’s Prime Day confirmed this, being our biggest day since the launch of amazon.com.au.

"We are excited to announce that this year will be even bigger, with Prime members Down Under not only being the first in the world to have access to Prime Day but also having the longest Prime Day event worldwide, with an extra 17 hours of U.S. deals through the Global Store following the end of the 48 hours of local deals.”

Amazon promises "The Deals Will Be Everywhere"

"Prime members will find Amazon’s best deals across TVs, smart home, kitchen, pantry food and drinks, toys, fashion, as well as everyday essentials. Last Prime Day, small and medium-sized businesses selling in Amazon’s stores surpassed US$1.5 billion in sales globally and offered hundreds of thousands of deals. This year, Prime members in Australia will be able to shop deals from local sellers including Brisbane based Astivita."

Joseph Mizikovsky, chief executive of Astivita, said, “Prime Day last year was our biggest single day of online sales ever and it was mainly down to one product, a monitor.

"We are excited to be taking part again this year and we will be discounting that same product at an even lower price, alongside a number of bathroom products. We hope that customers will snap up the chance to shop our products at brilliant discounts making this Prime Day even bigger than last year for us.”

Amazon also promises: "Every Day Made Better with Prime"

We're reminded that "Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including the best of shopping, savings and entertainment on Prime Day.

"Prime members in Australia have access to free delivery on millions of local and international eligible items in as fast as two days, They have access to exclusive and award-winning Amazon Original series and other popular movies and TV shows with Prime Video, more than two million songs ad-free, over 1,000 e-books with Prime Reading, benefits for gamers with Twitch Prime, and more.

"New customers in Australia can try Prime at amazon.com.au/prime with Amazon’s 30-day free trial, and then join Prime for AU$6.99 a month, or save 30% with an annual membership at AU$59."


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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