The Australian Competition and Consumer Commission has ditched its perfectly good logo and enriched some graphic designers by introducing a new logo. Why it has bothered to do this is unknown, but I guess every organisation eventually has to refresh its image.
So too are online scammers always trying to refresh the ways they entrap the unwary, with the ACCC noting that "the online sphere — email, the Internet, social media and mobile apps — has overtaken telephones as scammers’ preferred tool of the trade to contact potential victims".
In 2017, we're told "the ACCC’s Scamwatch site has received more than 51,000 reports of scammers trying to con people online. Online scam losses total nearly $37 million so far in 2017, with people aged 45 to 54 most likely to lose money".
The top three scams that people are most likely to encounter online are:
- Phishing – often delivered via email, scammers will pretend to be from well-known businesses and government departments to con unsuspecting victims out of their personal information and money. For example they might say they’re from Apple and you need to reset your password for security reasons, or they may offer you a gift voucher to a major supermarket for completing a ‘survey’.
- False billing – scammers will pretend to be from a utility provider such as your phone or energy company and send you a fake bill. These scams can be very hard to pick as the fake bills scammers send look authentic.
- Buying and selling – scammers will trick people who are looking to buy or sell goods online. For example, they may set up a fake online store that sells well-known brands at seemingly too-good-to-be-true prices; or they may set up a fake listing on a classifieds website.
Rickard noted there are some simple techniques members of the public can employ to avoid being stung by a scammer online and said: “While scammers are often after your money, they’re also trying to steal your personal information, which is just as valuable. It’s important to safeguard your personal details online the same way you would your wallet.
“If you’re ever contacted out of the blue, particularly via email, by someone asking you to pay a bill, complete a survey or update your passwords, it pays to be sceptical.
“If something seems too good to be true, it probably is.
“If you’re unsure about the legitimacy of something online like a store, classified listing or email you receive, do you own research as others who have been stung by scammers will often post warnings for others. There are also plenty of very useful tips and advice at ScamWatch to avoid being stung by online scams," Rickard said.
More information about Stay Smart Online week is also available here.