Monday, 18 March 2019 19:45

Aldi brings TVs, Bluetooth headphones, Nokia smartphones and more back on special


Aldi's well-known special buys change twice a week, and on 23 March, it is unleashing two TVs, glittering rechargeable batteries, a Nokia smartphone, 128GB MicroSD card, CD Hi-Fi system, Bluetooth headphones and more.

The special buys Aldi offers twice a week are always a great reason to drop into your closest Aldi store, just to see what's on special and what cool new things are available to buy.

There's always a range of items on offer alongside the regular supermarket items, from hardware to gardening equipment, from sweets and treats to exotic alcoholic drinks, from games consoles to big screen TVs, from kids books to sportswear to furniture and much, much more.

Indeed, with so much stock and varied product lines rotating on a regular basis, Aldi isn't just a supermarket, but depending on the week is a hardware store, a furniture store, an electronics store, a book store and more galore, and at prices that so many adore.

Now, I rarely if ever hear from Aldi's PR people, but last week I did, because its "Big Entertainer Special Buys" are set to drop on Saturday March 23, and with a range of top tech on offer, Aldi clearly wanted some extra publicity.

That said, Aldi's special buys often sell out fast, and the individual stores that for some reason don't sell out quickly simply reduce the prices of various items until they're all snapped up.

Add to that the fact that Aldi offers the latest brochures advertising its products in advance of their availability, the regular emails it sends out to customers who've signed up for them, alongside big posters outside stores also advertise upcoming specials, the company does very well to get its message out to a massive audience, but as there's no such thing as bad publicity, so the saying goes, I guess Aldi is just hedging its bets to ensure as many people know about its deals as possible.

So, what does Aldi have to say about the upcoming range, and what are the specifics?

Well, we first hear from Shay Stearnes, Buying Director for Technology at ALDI Australia, who said: "There’s absolutely no reason why Australian shoppers should have to spend thousands of dollars to get a great home entertainment set up.

“We worked with some of the world’s leading audio visual suppliers to bring ALDI shoppers a selection of amazing products at a fraction of the cost of what they’d pay elsewhere.”

As per Aldi's marketing materials, headlining its range of great-value audio visual gear is its "65-inch 4K Ultra HD Smart TV with HDR for $799". 

We're told "the 4K Ultra HD panel incorporates High Dynamic Range (HDR) which enhances contrasts, meaning whites get brighter and darks get darker, resulting in that has to be seen to be believed. Netflix and YouTube come pre-installed on the remote for quick and easy access. And best of all, you can take one home for a lot less than a comparable bit of kit at your local entertainment store".

If space is a consideration, or you are looking at upgrading the TV in the bedroom, Aldi is promoting "its 45-inch Full HD TV" for $333 as potentially being "more up your alley".

Aldi explains "this great value unit features a built-in HD tuner, USB port and ARC audio capability. It also boasts a PVR Recorder, so you won’t ever have to worry about missing your favourite show".

Then Aldi offers a pro tip, which naturally it can help you with. The company says: "If you’re thinking about mounting either TV on your wall, don’t forget to pick up a Low Profile Bracket for $39.99. This one holds up to 65kgs and is good for 42”-80” TVs."

On the audio front, Aldi promises to have us covered, offering its "Premium Soundbar for $119 with enhanced bass brings cinema level sound to your living room. Characterised by a sleek, modern design and featuring two 20W speakers, Bluetooth V4.2 compatibility, adjustable bass and treble, and movie and music modes, this speaker hits all the right notes".

But what if you want more personalised sound? Well, Aldi tempts us by noting that "if you want to listen to your latest playlist or true crime podcast watchout disturbing the rest of the house, you should check out the Bluetooth Headphones for $39.99". 

"Delivering excellent sound quality, comfort and value, these rechargeable beauties have a range of 20 metres, a built in microphone for handsfree calls, and plush ear and headband padding."

For more traditional audio, Aldi is also offering its "great value Mini HiFi for $169". 

With CD playback capability, a massive 200W of power, as well as Bluetooth connectivity, Aldi says "this big unit will have you rediscovering those music collections that have been gathering dust since Spotify came on the scene".

There's also the unlocked Nokia 5.1 Android smartphone with 16GB storage, with 5.5-inch screen, 16 megapixel rear camera and more for $199, a 128GB SanDisk MicroSD card for $39.99 and an 8-pack of Active Energy AA rechargeable batteries in the very colourful "glitter" edition for $12.99.

You'll also find a range of paint tins, brushes, rollers, masking tapes and a paint sprayer, along with "assorted sensors", WD-40, a high-pressure washer, sugar soap, heavy duty wipes, door stoppers and even outdoor decking and furniture oil.

Aldi. It has never been just a traditional supermarket, but a store that evolves every week with cool deals on a never ending panoply of product.

Finally, it has to be said that every now and then you might wish the quality to be a little better, but I've noticed that Aldi notices these things, too, and when next it launches a range, its buyers have worked hard to ensure better quality products the next time around.

With its tech equipment, these products have been through many generations of progress, so there should be no qualms with the electronics on offer, but as always, if there's a problem, Aldi lets you return products within a specific timeframe and has warranties to back things up and help keep competition in many parts of The Australian economy as strong as possible.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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