Home Home Tech VIDEO Interview: Angus Muffet explains how ShopBack means cash back in your pocket
Angus Muffet, Country Manager of ShopBack Australia Angus Muffet, Country Manager of ShopBack Australia

Being paid to shop has been a thing for years via coupons, but with apps and modern technologies now the norm, cashback is booming, with ShopBack now claiming #1 cashback portal status in the Asia-Pacific.

ShopBack. Founded in 2014, and introduced to Australia in May 2018, the company bills itself as "the smarter way to shop online", where you are promised "as much as 30% cashback on your online purchases, access to the latest coupon codes, deals and offers at over 500 top stores".

The ShopBack website and app promises cashback on travel, food, rides, fashion and beauty, electronics and gadgets and more. So, what are some of the brands offering cashback deals?

In Australia, you'll find deals on travel from Booking.com, Agoga, Expedia, Hotels.com, Virgin Australia and others.

For rides, you'll find deals from Uber, Ola and others.

In the food section, you can get deals on delivery from Foodora and Menulog, groceries from Woolworths and Wittard of Chealsea, wine and spirits from Dan Murphy's and GetWinesDirect.

For fashion and beauty, you'll find deals from ASOS, CottonOn, David Jones, Boohoo, Net-a-Porter, Uniqlo and more, while beauty products from Sephora, Clinique, Estee Lauder, Bobby Brown and others are on offer.

For fans of electronics and gadgets, there are deals from eBay, Catch, Apple, Sony, Vodafone and more, so clearly, there's a wide selection of products and services to choose from.

Other brands with cashback deals include Rakunten, The Iconic, Supercheap Auto, Groupon, Chemist Warehouse, Rebel and literally hundreds more.

Cashback earned can be deposited into your bank account, or PayPal, two days after your purchase, and buying is simple - use the website or app to find your favourite stores to shop, shop as normal, and get cash back!

ShopBack arrived in Australia in May 2018, and says it is a "one-stop lifestyle platform" that has already "enabled consumers across the country to earn hundreds of dollars every month in rewards, simply by shopping for their favourite everyday brands via the website or app".

Naturally, there is a local office and team in Australia, with Angus Muffet, the Australian country manager, heading a team that focuses on sales, marketing, operations and people, with Muffet working on team coordination, guidance, and educating Aussies on how to shop smarter with ShopBack, whilst also ensuring a seamless customer experience.

Here's my video interview with Angus Muffet – the article continues thereafter with more information on ShopBack, so please read on!

Back in November 2018, ShopBack launched its inaugural online shopping festival in Australia, known as ShopFest.

This event brought together over 800 iconic Aussie retailers, and "helped shoppers navigate the six major sales events from November to January including Click Frenzy, Black Friday and the Boxing Day Sales".

ShopBack reported seeing "a peak in sales on Black Friday, complementing industry trends, and reflecting the move of shopping online during November vs the traditional December Boxing Day Sales – usually where sales spike".

Obviously, ShopBack offers deals year-round, and urges you to "keep your eyes peeled on the featured section for the new and popular stores", and to "look out for greater discounts during the festive seasons and flash sales, greater cashback for your already discounted goods".

You can also create alerts with ShopBack so you'll be notified when deals are on offer, so you won't be able to say you missed out on any great deals!

ShopBack has also been featured on those morning TV chat shows, and created its own promotional video which I've found online and embedded here:

More info on ShopBack here


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.


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