When Samsung launches its major flagship smartphones, it does so at an event called unpacked, presumably because there is so much news to unpack, and because unpacking it all is a better description than unboxing.
Unboxing is what customers, reviewers and bloggers do once they get their hands on Samsung's latest and greatest, or that of any company.
In any case, Samsung's S10 will be where X marks the spot of Samsung's first device with a 10 designation, and as per usual, multiple versions are expected.
Whether Samsung will also surprise with a 1TB MicroSD card is yet to be seen, but it seems clear that Samsung will, at the very least, tout its flagship smartphone will be able to pack at least 1.5TB of storage, which is certainly impressive, and triple the storage of the highest capacity iPhones.
As GSMArena notes, there are three initial S10 models that have already started mass production, with 6.1 and 6.4-inch models featuring curved screens and "more accurate" Qualcomm ultrasonic in-screen fingerprint readers, while a 5.8-inch non-curved screen will have an "optical" in-screen fingerprint reader.
You can also see from the leaked image above, sourced from 91 Mobiles (which also has more S10 info including purported S10 Plus specs) that there will be three cameras, and an in-screen cutout that is Samsung's answer to Apple's notch.
We're told the two curved screen models, with the curves at the right and left edges of the screen, will come with screen protectors factory installed, something we've seen from other smartphone brands, and which is handy given the apparent fiddly-ness of applying curved screen protectors.
Presumably this will eat into the profits of smartphone, case and screen protector kiosks in shopping malls, but there's still plenty of smartphones out there that will need the services of those companies.
We're also told that the three models will offer 4G, with a Galaxy S10 X offering 5G and Samsung's foldable phone (presumably also offering 5G) to come later this year, while Samsung's Note 10 model is expected in August.
Whether Samsung will offer a foldable Note 10 is not yet known, but if you're going to offer a flagship foldable phone with the lot, then styling it with a stylus would seem to make the most sense.
So, Samsung's twice yearly flagship smartphone keynotes are to start being unpacked in less than three weeks, and whether these premium models will sell in larger quantities than were reported for the S9 is yet to be seen.
Until then, there will be endless speculation on all fronts imaginable, with the keynote able to be watched live via Samsung's websites worldwide - in the US that's here, while in Australia, that's here, with YouTube live streams and more presuambly to become available, too.
Will you buy one of Samsung's new models, or are you an iPhone person? Is a more affordable mid-range smartphone your style, or are you a Nokia 3310 person who eschews smartphones smarts and just wants the basics?
Whatever your stylings... good luck, and may your bank balances be able to afford it all.