Is it a smartphone with four cameras? It is the mythical foldable smartphone? Some say the former, others say the latter will also be launched, which means two phone launches, or maybe more!
Maybe it's a precursor to a phone with five cameras, but Nokia is rumoured to be doing that, and I predicted in an April Fool's joke earlier this year that this year's iPhone would have six cameras, but that, of course, hasn't happened – or at least, not yet.
Whatever is launched, for once, Americans will have to wake up in the early hours of the morning to watch a smartphone launch, with events like Apple's launching normally happening at 3am in Sydney.
Of course, this is likely to be a once off – next time, Samsung will presumably be launching in New York, Berlin, London or Barcelona once more, or some other location on the other side of the planet, but hey, every once in a while, it's nice for the time zones to work in the Southern Hemisphere's favour.
Now, one thing's for sure – it has been smartphone launching season, with Samsung having recently launched its best Android handset yet, the Note 9, followed by Apple launching its best iPhones yet with the iPhone Xs and Xs Max.
Last week, LG launched its best-ever smartphone, the V40, while HTC's best with Edge Sense capability being the U12+ launched earlier this year.
This morning as I type, Google launched its purest and most capable Android smartphones with its Pixel 3 and 3 XL models, and tomorrow night as I type, 11 October, Samsung's third flagship phone for the year will finally arrive.
The company posted an article dubbed "How to Watch A Galaxy Event from Anywhere", with Samsung noting that "there’s just a day to go before Samsung Electronics hosts A Galaxy Event in Kuala Lumpur, Malaysia".
"At the event, the company will unveil the latest in the Galaxy series – a device that offers even more ways to express yourself and capture the fun.
"For those who are not able to attend, make sure you catch it all live by tuning in on October 11 at 5 p.m. MYT via any of the links detailed below."
Want to tune in on Twitter? You can do that, too – just visit the Samsung Mobile Twitter page when the event begins.
We're reminded that you can also "check back in to Samsung Newsroom’s Galaxy page for all the latest updates on the lineup’s newest addition".