Home Home Tech Apple launches iPhone XS, XS Max and XR in must-see keynote, A$2000 barrier broken
Apple launches iPhone XS, XS Max and XR in must-see keynote, A$2000 barrier broken Featured

Apple's newest iPhones are its most impressive and powerful yet, starting at A$1229 for the 64GB iPhone XR, and going up to A$2369 for the 512GB iPhone XS Max.

The 2018 iPhone models have arrived, and the leaks proved to be mostly very accurate - a 5.8-inch iPhone XS with OLED display and a 6.5-inch iPhone XS Max with OLED display, in silver, gold an space grey.

There's also the 6.1-inch iPhone XR with LCD display, in white, black, blue, yellow, a coral colour that looks orange, and (PRODUCT)RED.

The phones are certainly impressive with upgrades across the board, from better cameras, more powerful 7nm A12 Bionic processor, up to 512GB storage on the XS and XS Max models, better cameras and so many more new features you can see at the specific iPhone pages linked above.

Watching the keynote in addition to checking out those product pages gives you the full effect of seeing everything in more detail, and as always, the keynote is a must-see experience, you truly are missing out if you don't watch!

The 64GB, 128GB and 256GB models of the iPhone XR are priced at $1229, $1299 and $1479 respectively, making you wonder why anyone wouldn't spend the extra $70 on at least the 128GB model.

The 64GB, 256GB and 512GB models of the iPhone XS are A$1629, $1879 and $2199 respectively, breaking the $2000 barrier in Australia for the first time, while Americans were complaining last year about iPhones breaking the US$1000 barrier.

The 64GB, 256GB and 512GB models of the iPhone XS Max are A$1799, $2049 and $2369 respectively.

Here's Apple's press release on the iPhone XS and XS Max for all the details, a separate article will cover the iPhone XR.

Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level.

The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone.

iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

iPhone Xs and iPhone Xs Max come in gorgeous gold, space gray and silver finishes.

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”

Two All-Screen Designs

iPhone Xs and iPhone Xs Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes,1 these Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide colour management for the best colour accuracy in the industry.

iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.

5.8-inch and 6.5-inch Super Retina displays are the sharpest with the highest pixel density of any Apple device.

A surgical grade stainless steel band now in gold joins finishes in silver and space gray. Wider stereo playback creates a more immersive soundstage. The front and back glass design features the most durable glass ever in a smartphone with improved scratch resistance, while the glass back enables faster wireless charging.

iPhone Xs and iPhone Xs Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protect against everyday spills including coffee, tea and soda.

A12 Bionic and Next-Generation Neural Engine

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design.

A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB.

All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer than iPhone X, and iPhone Xs Max offers an hour and a half longer than iPhone X, between charges.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic.

This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utiliSe this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Breakthrough 12MP Dual Camera System

iPhone Xs continues to bring innovations to photography, things not possible before iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.

A breakthrough new 12MP dual camera system with 2x optical zoom and dual optical image stabilisation introduce a new era of iPhone photography.

The 12-megapixel dual camera system features dual optical image stabilisation with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

Advanced Portrait mode comes to iPhone Xs and iPhone Xs Max for even more sophisticated bokeh.

New Depth Control allows users to dynamically adjust the depth of field in the Photos app both in real-time preview3 and post-capture to create portraits with a beautiful background blur. Portrait mode with Depth Control is also available on the TrueDepth camera for selfies, which includes Memoji and faster face tracking support for third-party ARKit apps.

Depth Control allows users to adjust the background blur in Portrait mode photos.

iPhone Xs and iPhone Xs Max deliver the highest quality video capture in a smartphone. The larger pixels and larger, faster sensor enable improved low-light performance and video stabilisation, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

iPhone Xs and iPhone Xs Max shoot the highest‑quality video of any smartphone with better low-light performance and extended dynamic range.

Advanced Technologies

Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.

iPhone Xs and iPhone Xs Max introduce Gigabit-class LTE for even faster download speeds4 and Dual SIM5 through the use of a nano-SIM and digital eSIM.

Face ID is the most secure facial authentication system ever in a smartphone.

Featuring iOS 12

iPhone Xs and iPhone Xs Max come with iOS 12, the world’s most advanced mobile operating system. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

 

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