8K is the new 4K, and your 4K TV is now officially out of date. While Samsung has gone with AI-based upscaling for 8K on its QLED screens, which I'm yet to write about, and LG has a new 8K OLED, which I'm also yet to write about, TCL is using its own version of QLED technology.
More specs are yet to come, which they presumably will soon enough, but its first and only 8K TV thus far is to be called the X10, while its X8 and Frame TV+ models are 4K models, and like Samsung and LG's new TVs are being displayed at IFA 2018, on now.
TCL bills itself as "one of the world’s largest leading top three panel manufacturers", and notes that X10 will "be making its way onto the shelves of Australian retailers in early 2019".
As for TCL's three new models, they all feature "in Alexa, Google Assistant, and the Android O operating system", with TCL station all three new models bring to life the company's "vision to make life more intelligent, using AI powered technologies paired with the latest developments in picture and sound".
Jason Carrick, TCL’s Australian national sales director, said: "TCL’s 2019 range will give Australians the opportunity to experience a new level of immersive and seamless entertainment.
"Our new models aim to enhance the experiences our customers crave, but also aim to prepare our customers for new developments in the market, such as the introduction of Google Assistant – which is yet to reach Aussie shores."
TCL adds its X10 8K TV will "feature local dimming technology to create a unique experience for customers".
Then there is "TCL’s Art Design features is the Frame TV+, which showcases a unique frame that its screen fits into in an abstract way".
Carrick added: “Over the last few years we have had a strong focus on integrating our technology into the way we live – both from a user experience and home design perspective.
"Artificial intelligence is touching our lives in more ways than one, which is why TCL’s 2019 range will focus on AI T-Home, to continue to utilise developments in AI and drive a seamless connected life by connecting all smart home services.
"Australians can expect to be blown away by our 2019 range, there really is a model for everyone to enjoy a new level of entertainment and experience."
All three models set to hit the Australian market in 2019 — the X8, X10 and Frame TV+ — feature "Dolby Vision, HDR10+ and Quantum Dot picture technology. Running on TCL’s popular Android O operating system, all three of the new models will feature the latest Onkyo sound technology, alongside Dolby Atmos.
"Onkyo is set to feature prominently in TCL models, following TCL’s acquisition of the brand, as well as the Pioneer brand, earlier this year."
TCL says the introduction of these new models "follows on from the success of the company’s 2018 range, which saw the introduction of a new premium range headlined by the X6 85” Premium QLED Private Theatre TV".
"More information including features and RRP prices of the new 2019 TCL Australia range will be released early next year."