We’re nearly at iPhone launch day, set for 12 September in the US, and in the wee hours of the morning of 13 September for us down here in Australia.
The launch is expected to deliver three new iPhones, the new iOS 11, the new macOS High Sierra, a 4K-capable Apple TV, a 4G LTE-enabled Apple Watch Series 3, an updated Siri with a much nicer voice, more HomePod details, Animated Emojis known as Animojis, a slightly improved set of AirPods with charging and battery remaining light on the outside of the case, not under the lid, new augmented and mixed reality information and what should be plenty more.
The Animojis are cute, 3D animated versions of the emojis we all know and mostly love, which with the iPhone X or Pro model with 3D sensing can match your mouth movements and facial expressions (at least to some degree) to create little animated videos of whatever you're saying. It's presumed this feature will be exclusive to the super-premium iPhone, but who knows, perhaps Apple can extend this feature to all new 2017 iPhones anyway, we'll just have to wait and see.
Of note is a prediction that iPhone 7s and 7s Plus won’t be the actual names this time around for the immediate successors to the iPhone 7 and 7 Plus, and that both of these models will instead be called the iPhone 8 and 8 Plus.
If this is true, this would help Apple to be on a level naming field with Samsung, which is already using the number 8 in its Galaxy S8 and S8+, and its Note 8, even though companies like Huawei have already jumped to the number 10 in its P10 and P10 Plus, and upcoming Huawei Mate 10 smartphones.
Of course, numbers are just a game – Apple can call its iPhones whatever it wants, with a strong possibility also being that Apple doesn’t call its new iPhones by the term iPhone 8 or 8 Plus at all, and simple calls them iPhone and iPhone Plus respectively, along with iPhone or iPhone X, which may be iPhone 10 or, less likely, iPhone “ecks”, the way the letter X is pronounced.
Given that OS X was always OS 10 and not ecks, we’ll just have to wait and see, but as usual with Apple, anything is possible and nothing can be taken for granted or for certain until it is announced on stage at an Apple event.
One would have to imagine that Apple has, in its usual unusual ways, wanted these leaks to get out, or it would not have allowed its “Gold Master” of iOS 11, filled with all of this useful pre-launch info, out to the public as yet, where Apple would know only too well that people would dig into the release to find out as much as they could.
Naturally, the leak could still be accidental, but the previous leak with the HomePod info could well have been accidental; two such accidental leaks and you have to think things are becoming deliberate.
Otherwise where is all of Apple’s famous doubling down on security?
Yes, we could be being thrown a stack of red herrings, with Apple perhaps set to announce something completely different to all of the copious rumours thus far, but that seems as unlikely as Android running an iOS emulator anytime soon, if ever.
For a full breakdown of the leaks, details and images, check out this 9to5Mac post with the "leaked" iPhone 8 details, and check out this separate 9to5Mac post on the LTE Apple Watch Series 3 with new face, iOS 10-style signal strength dots and a red side to the Digital Crown from where cellular signals are supposed to emanate and enter.
Until then, and unless more spectacular leakage occurs over the next 48+ hours, the main game will be 10am Pacific on 12 September at Apple’s new HQ and new Steve Jobs stage, which is 3am for Australians.
I’ll be up watching the live stream to bring you a report for the morning newsletter, with Apple’s answer to everyone else in the industry, and its presumed new leadership position that puts its yet another year ahead of its competitors in most regards, ensuring this week will be yet another technological roller coaster ride of epic proportions.
Strap in, don’t put your hands above the safety bar while you’re on the ride, and I’ll see you on the other side!