Monday, 25 June 2018 20:50

275m voice assistants by 2023, growing 1000% with Alexa leading the way


With voice assistants used in smart homes to grow 1000% by 2023, up from an estimated 25 million in 2018, you and your voice assistant smart speaker are going to be heard!

The latest study from the analytical gurus at Juniper Research has found that "the adoption of voice assistants such as Alexa and Google Assistant will be a key factor behind smart home growth, with 275 million voice assistant devices used to control smart homes by 2023".

This is up from an estimated 25 million in 2018, a growth of 1000%.

The research also found that "the introduction of routines from both Amazon and Google means that voice assistants are now the most convenient way to combine desired actions in the smart home; creating a more cohesive user experience across the smart home ecosystem".

It's presumably in Juniper's report, on sale to relevant parties at relevant prices, but Apple announced "Shortcuts" coming to Siri in iOS 12 that will also have the same ability to combine actions, which would presumably only grow this market even larger.

So, what's next?

Well, here Juniper says that "monetisation is the next battleground".

It's all in Juniper's new research, dubbed "Smart Homes: Vendor Analysis, Impact Assessments & Strategic Opportunities 2018-2023", which found that "Amazon’s loss-leading strategy, with hardware products tied to a comprehensive product and service ecosystem, has established a lead in the smart home".

Juniper also predicts that "Google will remain a distant second in the space, with the latter’s Nest brand incurring a US$621 million loss in 2017.

"The research highlighted Google’s AI prowess, demonstrated by ‘Duplex’, although noted its comparatively poor ecosystem as a negative factor. Furthermore, it claimed that the introduction of a monetised Alexa skills will incentivise smaller vendors to take an ‘Amazon-first’ approach".

Research Author Nick Maynard explained: “Current AI capabilities coupled with routines means that Google’s greater AI investment will not displace Amazon’s lead. To compete effectively, Google must enhance the quality of its ecosystem.”

Voice assistants central to connected appliances

The research also forecasts that "connected appliances will have greater integration with voice assistants. This will be crucial to manufacturers being able to position connected appliances as a central hub for the smart home".

"These integrations will allow shipments of connected appliances to increase by 80% per annum on average until 2023. This growth will be further helped by dramatic falls in the average cost of connected appliances, set to fall by 52% between 2018 and 2023, to $280 globally."

As per usual, there is a free whitepaper to tempt you into purchasing the full report, which you can download here, entitled: "Who is Winning the Race to Smart Home Automation".


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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