Sunday, 22 May 2011 17:09

Zombies: CDC's very smart promotion strategy


No-one pays any attention to the Centers for Disease Control.  Their warnings slide by; too rigid and esoteric to pique the interest of Joe Public.  Not any more!

In what has turned out to be a wonderful viral marketing coup, the Centers for Disease Control (CDC) - the US' primary public health organisation published an amusing health warning outlining how to cope with a Zombie Apocalypse.

A What?

That's it; in these days of fictional wizards, warlocks, vampires and all manner of zombie attack, it's a great way to get the attention of teenagers and young adults.

There are all kinds of emergencies out there that we can prepare for. Take a zombie apocalypse for example. That's right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens you'll be happy you read this, and hey, maybe you'll even learn a thing or two about how to prepare for a real emergency.

After outlining all manner of potential attack, the blog posting returns to somewhat more mundane territory; but hopefully with better attention from the audience, specifying both a list of emergency supplies and how to develop a personal emergency plan.

The posting has been picked up by all manner of news outlets, bloggers and the like and has flooded across twitter.

So, after a small chortle at the joke they're playing; have a good look at the remainder of the posting - there's some useful home / family safety advice.

Who knows, perhaps the Zombies disrupted yesterday's Rapture!


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Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

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