Wednesday, 14 October 2020 11:34

Digital transformation accelerates during COVID 19 pandemic, study reveals

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Organisations are accelerating transformational technology programs during the global COVID-19 pandemic, with many shifting their digital transformation programs into high gear and on a path to accomplish in a few months what would normally have taken them years, according to new reseach.

According to Dell Technologies its research shows that digital transformation is seen as a critical business driver for recovery from the pandemic, with the study revealing that globally eight in 10 organisations - and 79% in Australia and New Zealand - have fast-tracked some digital transformation programs this year, with 79% globally and 77% in ANZ “re-inventing their business model”.

According to the study, ANZ is seeing more organisations embracing digital transformation with a 14-percentage point increase from 2018 in the number of digital adopters and digital leaders, which Dell says is the two most digitally mature groups.

And globally, Dell says a similar trend is observed where organisations in the top two groups saw an increase of 17% from 28% in 2018 to 45% this year.

Dell says its Digital Transformation Index 2020 also records that this year, there are fewer “digital laggards” (the least digitally matured group) globally with a drop of 6% points since 2018, to only 3%, while digital laggards in ANZ form only 2%of those surveyed - a drop of 8-percentage points.

And the number of digital followers saw a steep fall by 17-percentage points to 13% globally and 14-percentage points in ANZ to 16%, as these organisations are moving up into the Digital Adopter and Digital Evaluator groups, which have expanded in tandem.

“We’ve been given a glimpse of the future, and the organisations that are accelerating their digital transformation now will be poised for success in the Data Era that is unfolding before our eyes”, says Michael Dell, Chairman and CEO, Dell Technologies.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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