Friday, 30 November 2018 10:24

CommBank, Whitecoat partner on healthcare directory solution Featured

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Adam Bennett CBA and Whitecoat CEO Matthew Donnellan Adam Bennett CBA and Whitecoat CEO Matthew Donnellan Photo by Steve Christo

One of Australia’s four big banks, the Commonwealth Bank, has entered into an exclusive partnership with Australian medical technology provider, Whitecoat, to deliver a best-in-class integrated payments, claiming, and healthcare directory solution.

The solution — CommBank Health Claim — is a new product offering for both patients and healthcare providers, and combines familiar and accessible app-based architecture with wireless connectivity to CBA’s Albert merchant terminals.

The technology is currently in pilot phase, and will officially launch to the market in early 2019.

Via a single platform, and using their mobile devices, patients can approve payments and claims initiated by their provider, read moderated reviews, book appointments, and request cost estimates.

CBA Business and Private Banking Group Executive, Adam Bennett said, “The complex nature of the healthcare sector has led to the opportunity to create solutions that better meet the needs of both patients and healthcare providers alike”.

“Developing CommBank Health Claim with Whitecoat allows CBA to deliver market-leading capabilities to a vital industry sector – it helps patients make informed decisions when they need a medical health service, and significantly simplifies the claiming and payment process to make it a one-touch, Uber-like user experience.

“CommBank Health Claim is another example of CBA’s leadership in the delivery of technology-enabled business solutions, coming on the heels of recently launched products including Simplify, Daily IQ and Wiise.”

CBA general manager, Payments Development & Strategy, Albert Naffah, said, “CommBank Health Claim is a game-changer for the healthcare industry. Never before have patients and business owners had access to an integrated, user-friendly product via a single platform.”

Whitecoat chief executive Matthew Donnellan said the collaboraton with CBA was is an exciting partnership for Whitecoat.

“Our vision is to improve the choice, transparency and well-being of the healthcare of all Australians, and this solution will help us deliver that. It will also allow Whitecoat to inform people about their choices and expected costs prior to their procedure, offering simplicity and convenience for both consumers and providers.

“Payments are a central part of the broader digital healthcare ecosystem Whitecoat is building. In the broader context, the total healthcare payments market in Australia is already in excess of $180 billion and growing at five per cent annually, and it is intended that over time, the solution will be available for other Commonwealth, State and Territory schemes. We are delighted to partner with CBA to better connect healthcare providers and their patients.”

Under the partnership healthcare providers will have access to daily settlements as well as enhanced reporting and reconciliation capability. Medicare and private health insurance claims are also processed in real-time. The app also allows patients to save their private health insurance details, and the simple functionality alleviates the need for users to produce a healthcare card to make a transaction.

The CommBank Health Claim platform is already integrated with a range of existing Practice Management Software, and healthcare providers will have  the ability to engage directly with patients to grow their business, and patients will be able to save providers to their favourites to simplify the search and booking process.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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