Sunday, 10 April 2016 23:10

VIDEOS: HP reinvents its printers- new Pagewide, OfficeJet Pro and LaserJet Featured

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On a quest to reinvent itself after splitting into two separate companies, HP’s new printers show there’s plenty of innovation driving the company, its products and its reinvention.

When was the last time you truly saw a real revolution in the inkjet printer market?

Sure, there is Epson’s clever Ecotank solution that delivers home printers with ’up to’ two years of ink in the box and ready to go.

But what about for business printing purposes?

Yes, the printer companies come up with new models each and every year, but this year’s crop from HP truly stand out, at least in my mind, for really re-inventing what you expect from one of today’s printers, be they standalone units or part of a multifunction print, scan and copy device.

First there’s HP’s new OfficeJet printer that redesigns the chassis, the paper path, the paper tray and even the place printed pages end up after printing.

The new LaserJet models deliver better quality colour prints and great value black and white prints.

Then there’s the new PageWide printers where the print head spans the entire width of the page for the fastest possible inkjet printing without sacrificing any quality, delivering up to 75 pages per minute.

HP has also launched its new HP JetAdvantage Private Print service that works either over the network or via the cloud, allowing compatible printers across the range, be they compatible existing models upgraded with a free firmware update or on the newly released models, to ensure that when printing, only those who have the pin or other authenticating factor can print the waiting print job.

This eliminates the chance confidential or important documents are picked up from the printer by someone collecting a different print job. It also ensures people wanting documents printed on special paper can specify print trays where that special paper resides so documents don’t end up printing on someone’s expensive stock papers or sticker paper meant to print address labels.

HP also has its Secure Managed Print Services which harden HP’s printers to unheard of levels, including BIOS protection so even a corrupted or infected BIOS can be restored with a golden master - alongside other security measures we’ll cover below.

Before we get to the details of the new printers, here’s HP the video of HP’s launch event in Macau where each o the new printers was unveiled before an audience of journalists and HP’s channel partners from across the APJ region.

Richard Bailey, HP’s President of the APJ region said: “HP is accelerating our efforts to design and innovate for customers with the mission to engineer experiences that amaze. We’re reinventing printing for every business, whether they’re SMBs who need to be more productive and secure at an affordable price-point, or organisations grappling with the fast evolving security risks in their complex network.”

So, what are some details of HP’s new technologies?

Let’s start with HP PageWide.

HP says its ‘PageWide Technology’ is a proven, reliable scalable print technology the company developed ‘that has delivered more than 140 billion high quality digital pages via HP printers including large format printers and web presses.’

In addition to the new lineup of A4 devices launched at this event, HP will early next year ‘expand the reach of PageWide Technology to redefine the copier market with a new portfolio of A3 multifunction printers (MFPs).’

A ‘sneak peek’ of the new A3 range can be seen in the video above.

HP explains its new ‘PageWide business portfolio’ will be available through channel partners and at select retail stores.

In addition, the new portfolio increases the number of managed devices designed for contractual channel partners and managed print services engagements.

HP says these contractual HP PageWide printers enable its channel partners ‘to provide low cost of operation with HP’s highest capacity supplies, a three-year print head warranty, higher speeds and recommended monthly print volume (RMPV) on select models, as well as integration with HP JetAdvantage Management and third-party tools. By optimising managed HP PageWide devices for contractual agreements, HP provides channel partners with new opportunities to deliver higher customer satisfaction.’

Plenty more below, please read on!

Then there are the new Additions to the HP OfficeJet Pro and LaserJet Pro families

HP explains that its expanded business printing portfolio ‘also includes new HP OfficeJet Pro and HP LaserJet printers, rounding out the options available to customers.’ In the last decade, HP boasts that it has ‘created and firmly established the ink in the office category, offering small and medium businesses professional quality ink-based colour printing at up to 50% lower cost per page than lasers.’

Now comes the redesign of the venerable OfficeJet line with the HP Office Pro 8000 series.

It features ‘HP Print Forward Design to provide customers productivity with high speeds in a space-saving design that helps preserve office real estate,’ as well as ‘enhanced manageability and security features as well as seamless mobile printing.’ HP explains that its HP LaserJet family ‘provides customers with print shop document quality, fast speed and the best value on black-and-white printing.’

There’s also HP’s ‘Original HP Toner cartridges with JetIntelligence technology’ which the company says enables ‘the industry’s most advanced laser printing platform that offer leaner, faster, smarter options to help customers accelerate their business.’ The aforementioned HP JetAdvantage Private Print lets you ‘prevent unauthorised access to confidential print jobs and reduce waste from misprinted jobs,’ with SMB able to turn on the new feature on an on-demand basis and at no charge.

HP says ‘each print job is securely stored in the cloud until the user authenticates and claims the job from the printer,’ as well as featuring support for HP’s Common Card Reader for fast authentication.

Next up is HP’s new Secure Managed Print Services.

HP explains this new Managed Print Services (MPS) offering is focused on security and reflects the comapny’s ‘defence-in-depth approach to delivering the most comprehensive device, data and document security available today.’

HP explains that ‘Secure MPS provides security experts with the ability to help customers secure their print environment with the strongest protections available in the industry and then maintain security over time to address evolving threats and compliance requirements.’

HP Secure MPS advanced protections include:

  • What HP says is ‘the world’s most secure printers with self-healing capabilities’
  • Security software to detect threats as well as protect, monitor and manage the printer fleet
  • Data encryption to better protect confidential data
  • Reporting for regulatory and compliance audits
  • Security expertise to co-develop a comprehensive print security plan
  • HP has also updated HP JetAdvantage Security Manager software, which the company says is ‘the industry’s only policy-based printer security compliance solution, to enable greater visibility into what firmware updates have been applied across the HP printer fleet.’
  • This feature enables customers to see which of their printers are protected by HP’s advanced printer security including: HP Sure Start BIOS protection, whitelisting, and run-time intrusion detection.

In addition, HP Enterprise printers can now be monitored for malicious activity by SIEM tools. So, what is the pricing for all these new models, and when will they be available?

The new HP PageWide business printers include:

  • The HP PageWide Enterprise Color series includes the HP PageWide Enterprise Color 556 and HP PageWide Enterprise Color MFP 586.
    • These printers are designed for small businesses and medium sized work groups printing up to 15,000 pages a month, with a print speed of up to 75 pages per minute.
  • The HP PageWide Enterprise Color MFP 586 is expected to be available in Australia in May starting at $2886 (inc. GST).
  • The HP PageWide Enterprise Color 556 printer is expected to be available in Australia in May starting at $1319 (inc. GST).
  • The HP PageWide Pro 500 series includes the HP PageWide Pro 552dw and the HP PageWide Pro MFP 577dw.
    • The 552dw and 577dw are designed for small businesses and work groups printing up to 6,000 pages a month, with print speeds of up to 70 pages per minute.
  • The PageWide Pro 500 series is available in Australia now starting at $730 (inc. GST).
  • The HP PageWide Pro 400 series includes the HP PageWide Pro 452dw and the HP PageWide Pro MFP 477dw.
    • These printers are designed for small businesses and work groups printing up to 4,500 pages a month with print speeds of up to 55 pages per minute.
  • The PageWide 400 series is available in Australia now starting at $640 (inc. GST).

The new OfficeJet Pro printers include:

  • For micro and small businesses printing up to 2,000 pages a month, the HP OfficeJet Pro 8710/8720/8730/8740 All-in-One printers and the HP OfficeJet Pro 8210 printer provide professional quality printing at up to 50 percent lower cost per page than lasers.
  • HP OfficeJet Pro 8720/8730/8740 All-in-One printers features HP Print Forward Design, delivering superb office productivity with high speeds for two-sided print and scan jobs with laser-like paper handling, and space-saving designs helps preserve office real estate.
  • HP OfficeJet Pro 8730/8740 All-in-One printers and the HP OfficeJet Pro 8210 printer include enhanced manageability and security features.
  • The OfficeJet Pro 8700 series is expected to be available in Australia in late April starting at $259 (inc. GST).
  • The OfficeJet Pro 8210 is expected to be available in Australia in late April for $169 (inc. GST).
  • For micro and home businesses printing up to 800 pages a month, the HP OfficeJet Pro 6960/6970 All-in-One printers provide professional quality printing professional quality printing at less than half the cost of laser printing.
  • The OfficeJet Pro 6900 series is expected to be available in Australia in July starting at $199 (inc. GST).

The new HP LaserJet printers include:

  • The HP LaserJet Pro M501 series is a single function, monochrome printer for small and medium sized businesses or work groups printing up to 6,000 pages a month.
  • HP says it offers best in class performance including fastest first page out from ready, fastest first page out from sleep and lowest total energy consumption against leading competitors.
  • The HP LaserJet Pro M501 series is available in Australia now starting at $969 (inc. GST).
  • The HP Color LaserJet Pro MFP M377 series is a multifunction colour printer for small and medium sized businesses or work groups printing up to 4,000 pages a month.
  • It offers best in class performance including fastest first page out from sleep, fastest duplex printing, and lowest total energy consumption against leading competitors.
  • The HP Color LaserJet Pro MFP M377 series is available in Australia now starting at $799 (inc. GST).

More information on HP’s entire business printer range is here.

HP also hosted a discussion between IDC Asia Pacific’s Group VP, Sandra Ng, as moderator, Tencent’s Deputy GM of its Smart Device Open Platform, Ahua Mao, HDFC ERGO (General Insurance Co Ltd) Head of Facilities, Administration & CSR, Samir Barve and TATA AIA Life’s Assistant VP and Head of Network & Security Operator, Pradpta Patro, which you can see here in full:

Alex Zaharov-Reutt attended HP’s commercial printer launch in Macau as a guest of HP Inc.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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