Friday, 05 March 2021 11:16

Square expands hardware portfolio for Australian market

Borrowed Nursery Qd using Square Register since 2020 Borrowed Nursery Qd using Square Register since 2020

Global fintech company Square is expanding its hardware portfolio in Australia in a move it says will better cater to larger sellers with more complex needs.

Square Register, launched just a week ahead of Square’s five-year anniversary in the market, and which Square says is the only all-in-one payments device with seller and buyer-facing screens that is available for Australian businesses to buy outright.

“Five years ago we started helping the smallest Australian businesses accept card payments easily using their own smartphone with our first Square Reader, and now we’re growing with our sellers,” said Thomas Templeton, Hardware Product Lead at Square.

“Our new hardware is designed specifically to give bigger and more complex businesses better options when it comes to choosing a payments platform.” 

Square says businesses of all sizes—from full-service restaurants to hair salons and multi-location retailers—will benefit from Square Register “with its versatile features to help them sell easily, quickly, and more safely”.

“The end-to-end solution enables businesses to manage all their operations from one place, including inventory, point-of-sale, employees, click and collect, and deliveries. It also includes a built-in seller screen and a detachable customer-facing screen, with an extension cable that will enable businesses to serve customers from a distance that is COVID-safe.”

Square says bespoke plant store, The Borrowed Nursery in Queensland, has been using the new Square Register since 2020 as part of an early trial in Australia.

“As we grow, open new stores and manage an online store, we need to have the systems to help us easily see our whole world in one place, Square Register is the perfect technology for what we need to continue and accelerate our growth,” said Lauren Lance, founder of The Borrowed Nursery.

“Our customers are feeling the benefit, too: many of our regulars have commented about how impressed they are with the transparency that Square Register’s two screens brings. As we add items to their order, our customers can see exactly what they’re paying. It’s a huge benefit for us.”

Caleb McGeachie, Taproom Manager at Sydney-based Sauce Brewing Co said: “Throughout COVID, we really upped our online presence. Having Square Register allows us to really simply manage our online and in-brewery operations in one place.

“I can easily pull analytics and make smarter brewery decisions,” said “On top of that, it’s a beautifully designed product. The fact that it’s all Square-built technology, gives our bar an even more professional, credible feeling.”

According to Square, with trading restrictions still in place for many businesses across Australia, the continued decline of cash, and changing consumer expectations in the wake of COVID-19, “Square Register caters to business owners that are looking to move away from clunky legacy machines that no longer meet their operating needs”. 

“Businesses are ditching clunky payment machines and legacy technology because they want fast, secure and intuitive hardware that looks professional on their countertops, but also allows them to easily adapt to new operating conditions,” said Templeton.

“Square Register is the answer. The powerful device incorporates the Square payments service that businesses love and encourages a COVID-safe operation with separate seller and buyer facing screens.”

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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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