The slowing of the PC market over the first three months to the end of March this year is attributed to a combination of factors, including a weakening New Zealand dollar.
The report – by global analyst firm IDC - contrary to its 2014 performance, the first quarter of 2015 was “rather tepid” for the New Zealand PC market.
Based on IDC’s Asia/Pacific Quarterly PC Tracker, shipments dropped to 186,600 units in he first quarter of this year, contributing to a quarter over quarter (QoQ) drop of 14.4%.
“In the desktop category, XP migration in 2014 appears to have absorbed 2015 PC refreshes causing a slowdown. The weakened NZD also had a negative impact on shipment growth and the notebook space was restrained as excessive stock accumulated in the previous quarter decelerated expansion.”
As a result of the market shifts, IDC has lowered its growth rates for 2015 in its current forecast, although entry level notebooks and chromebooks are still anticipated to be the primary market drivers during the remainder of this year.
Vendor activity in the New Zealand market shows that HP emerged as the market leader securing 37% of the market in the first quarter of this year.
Muthiah says, however, that Acer made “phenomenal QoQ strides” occupying 24% of the market followed by Apple at 15%. Toshiba was the fourth largest vendor and Dell came in at fifth.