Thursday, 04 June 2015 00:31

NZ PC market down after ‘stunning’ 2014 Featured

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NZ PC market down after ‘stunning’ 2014 Image courtesy of Stuart Miles, freedigitalphotos.net/images

The New Zealand PC market has cooled in the first part of this year after strong growth in computer sales in 2014.

The slowing of the PC market over the first three months to the end of March this year is attributed to a combination of factors, including a weakening New Zealand dollar.

The report – by global analyst firm IDC - contrary to its 2014 performance, the first quarter of 2015 was “rather tepid” for the New Zealand PC market.

Based on IDC’s Asia/Pacific Quarterly PC Tracker, shipments dropped to 186,600 units in he first quarter of this year, contributing to a quarter over quarter (QoQ) drop of 14.4%.

“This sequential decline was experienced across both the desktop and notebook segments and was driven by a variety of factors,” notes Arunachalam Muthiah, Market Analyst at IDC.

“In the desktop category, XP migration in 2014 appears to have absorbed 2015 PC refreshes causing a slowdown. The weakened NZD also had a negative impact on shipment growth and the notebook space was restrained as excessive stock accumulated in the previous quarter decelerated expansion.”

As a result of the market shifts, IDC has lowered its growth rates for 2015 in its current forecast, although entry level notebooks and chromebooks are still anticipated to be the primary market drivers during the remainder of this year.

Vendor activity in the New Zealand market shows that HP emerged as the market leader securing 37% of the market in the first quarter of this year.

Muthiah says, however, that Acer made “phenomenal QoQ strides” occupying 24% of the market followed by Apple at 15%. Toshiba was the fourth largest vendor and Dell came in at fifth.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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