The idea behind HP Create is to provide relatively high performance notebook systems for consumers, prosumers and professionals who want to capture or create digital content.
Examples include photographers, vloggers, graphic designers, architects, and film makers.
Choosing an unusual but not inappropriate measure, HP claims the new ZBook Studio is "the world's most powerful mobile workstation per cubic centimetre".
More curiously, the company claims the ZBook Create is "the world's smallest 15in notebook for creation," narrowly defining that category as "15.6in touch laptops with Nvidia GeForce RTX2060, 2070, or 2080 and Nvidia Studio Certification" .
The ZBook Studio and ZBook Create both feature a DreamColor display with built-in colour calibration, allowing the accurate display of a billion colours.
Features and options include Quadro or GeForce graphics, Intel Core or Xeon processors, the ability to balance performance with fan noise, a new cooling system allowing higher power density, up to 17.5-hour battery life, an "ultra-quiet" keyboard, and best in class audio performance ("custom-tuned by Bang and Olufsen") with a speaker enclosure made from 5% ocean-bound plastic.
HP ZBook Create 15
The HP Envy 15 features an all-in-one keyboard with buttons for muting the microphone and shuttering the camera, and a glass-topped touchpad for smooth operation.
The 4K OLED display delivers the full DCI-P3 colour gamut, with a 100,000:1 contrast ratio and 400 nits brightness.
Options include processors up to the 10th Gen Intel Core i9 (H-series) processor 12, GPUs up to the Nvidia GeForce RTX 2060, up to 32GB of DDR4 memory, up to 2 TB PCIe SSD and RAID 0 (2xSSD), Wi-Fi 6, Bluetooth 5, and up to 16.5 hour battery life with 50% charging in 45 minutes..
The use of a vapour chamber and two 12-volt fans rather than the heat-pipe design typically used for laptops is said to allow 33% more processor power. Furthermore, HP's Dynamic Power system intelligently allocates power between the CPU and GPU.
Making its debut on the Envy 15, HP QuickDrop – much like Apple's AirDrop – easily transfers documents, notes, websites, addresses, and more to PCs, phones and tablets.
HP also announced the Envy 13, and the Envy x360 13 and Envy x360 15.
HP Envy x360 15
"As we continue learning how to adapt to new ways of working and learning during these unprecedented times, one thing remains constant – everyone is a creator and needs the right tools to bring their creations to life," said HP Australia director of personal systems Ken Maher.
"Whether it's the ZBook Studio, the most powerful workstation of its size, or the Envy 15 with commercial PC-grade thermal solutions, HP is giving professional creators the power needed for their next breakthrough and anyone who wants to create, the versatility needed to power their passion."
Nvidia vice president and general manager of professional visualisation Bob Pette said "Creatives need the power to work from anywhere."
"Accelerated by Nvidia Quadro and GeForce RTX GPUs and backed by Nvidia Studio drivers, HP's ZBook Studio, ZBook Create and Envy 15 deliver on the performance, mobility and reliability that creators demand."
The HP ZBook Studio and HP ZBook Create should be available later this year from HP.com. Pricing has yet to be announced.
The Envy 15, Envy 13, Envy x360 13, Envy x360 15, Envy 13, Envy x360 13 and Envy x360 15 are expected to be available from 1 July from HP.com and at Harvey Norman, JB Hi-Fi and Officeworks. Again, prices have yet to be revealed.