HP is offering a free licence for its StoreVirtual Virtual Storage Appliance (VSA) product, but not to all comers.
The free licence is only available to purchasers of Intel Xeon processor E5 v3-based servers.
But it doesn't have to be an HP ProLiant Generation 9 (Gen9) server - hardware from other vendors including Dell, IBM and Lenovo is included.
VSA uses the server's spare compute and storage resources to provide shared storage for virtual servers running under VMware, Microsoft Hyper-V or Linux Kernel Virtual Machine.
"The cost of shared storage is still a common server virtualisation roadblock for SMBs and enterprise remote office sites," said HP South Pacific's general manager for storage Paul Shaw.
"By offering no-cost VSA software with Intel Xeon E5 v3–based processor servers, HP and Intel are making SDS available to the world for free, giving customers access to hypervisor-agnostic, hardware-independent rich data services while preserving choice and lowering costs."