Monday, 20 April 2020 09:05

Govt says digital platforms will have to pay for using local content Featured

By
Treasurer Josh Frydenberg. Treasurer Josh Frydenberg. Courtesy YouTube

The Australian Government has asked the competition watchdog to develop a mandatory code of conduct before the end of July to make digital companies pay for the use of news from local publications.

In a statement issued on Monday, Treasurer Josh Frydenberg said the government had decided that this measure, which was originally supposed to be implemented in November if a voluntary code did not work out, had to be implemented right away.

The Australian Competition and Consumer Commission conducted an inquiry in 2018 and released the results to the government in June last year. The findings were made public in July.

At that time, the government said it would give its response by the end of the year; the shape of that was to ask the ACCC to work along with digital platforms like Facebook and Google to develop a voluntary code so that publishers were not disadvantaged.

Frydenberg's statement said that acceleration of the process was needed because the pressure that the media sector was under had "now been exacerbated by a sharp decline in advertising revenue driven by coronavirus".

"At the same time, while discussions between the parties have been taking place, progress on a voluntary code has been limited according to recent advice provided by the ACCC following a request by the government for an update," the statement said.

"The ACCC considers it is unlikely that any voluntary agreement would be reached with respect to the key issue of payment for content."

The code will cover sharing of data, ranking and display of news content and the monetisation and the sharing of revenue generated from news.

"The mandatory code will also establish appropriate enforcement, penalty and binding dispute resolution mechanisms," the statement said.

"A draft mandatory code will be released for consultation by the ACCC before the end of July, with a final code to be settled soon thereafter."

Earlier this month, it was reported that Google had agreed to comply with a ruling in France that it must pay publishing companies and news agencies for re-using content they produce.


Subscribe to ITWIRE UPDATE Newsletter here

Active Vs. Passive DWDM Solutions

An active approach to your growing optical transport network & connectivity needs.

Building dark fibre network infrastructure using WDM technology used to be considered a complex challenge that only carriers have the means to implement.

This has led many enterprises to build passive networks, which are inferior in quality and ultimately limit their future growth.

Why are passive solutions considered inferior? And what makes active solutions great?

Read more about these two solutions, and how PacketLight fits into all this.

CLICK HERE!

WEBINAR INVITE 8th & 10th September: 5G Performing At The Edge

Don't miss the only 5G and edge performance-focused event in the industry!

Edge computing will play a critical part within digital transformation initiatives across every industry sector. It promises operational speed and efficiency, improved customer service, and reduced operational costs.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

But these technologies will only reach their full potential with assured delivery and performance – with a trust model in place.

With this in mind, we are pleased to announce a two-part digital event, sponsored by Accedian, on the 8th & 10th of September titled 5G: Performing at the Edge.

REGISTER HERE!

BACK TO HOME PAGE
Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News