She was born in Ukraine and educated in Canada and Germany. She migrated to Australia in 1987 and worked in print media before joining SBS as a broadcaster and journalist. She has served on several professional, industry and community bodies including Women on Boards, Community Languages Australia, the Australia Day Ambassador program and Guides NSW Ambassadors. She is president of the International Association of Women in Radio and Television (IAWRT) and chairman of the National Association for Prevention of Child Abuse and Neglect (NAPCAN).
Booyar will take up her role on 1 February. Her appointment, together with the promotion of Maureen Cahill in December to general manager of the Communications Infrastructure Division completes the appointment of permanent general managers for all divisions formed in the new ACMA structure, announced in October.
The new Content, Consumer and Citizen Division brings into one place the bulk of ACMA non-technical investigation work related to the interests of individuals as citizens, as consumers and as audiences for content and programmes. It represents a convergent grouping of ACMA 'social' regulation functions, and comprises three branches:
- Citizen and Community – Bringing together regulation of elements of ACMA activities that address citizen rights, expectations and responsibilities;
- Content and Consumer – focussing on consumers as customers of communications providers, and more generally in terms of audiences as consumers of content;
- Unsolicited Communications – which deals with spam and unsolicited telemarketing calls.