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Monday, 03 July 2017 11:48

Kogan makes 4K Ultra HD Smart TV more affordable, from $429

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With Netflix built-in, Android 5.1 for Google Play store compatibility, South Korean LED panels, PVR capability, 3xHDMI ports and more, Kogan’s prices may well leave competitors smarting.

Dubbing its new Kogan Agora TVs as “Australia’s most affordable Smart TV range”, the company is claiming to set the “pricing benchmark".

The launch prices have to be snapped up quickly, however, as they are priced with “pre-sale discounts”, meaning the price will presumably go up at a certain point in time – and you won’t be able to use your PVR to rewind them back to lower levels.

Naturally, Kogan talks up the new models as being a “pricing breakthrough for Ultra HD Smart TVs and a huge win for consumers”, with the company proudly boasting that “it’s a strong reminder of Kogan.com’s commitment to making the latest products more accessible and affordable for all Australians.”

Of course, there are Kogan haters out there, who vociferously proclaim their hatred on articles about Kogan developments – whether they have a beef over some product or customer service issue in the past, or are envious of business success, or have some other reason to take on Taylor Swift’s “haters gonna hate” mantra isn’t often clearly elucidated, but as with those who aren’t fans of Gerry Harvey either, both gents simply take such matters in their stride and just keep on with the business of business.

And, at prices like the ones being offered by Kogan, business will surely be brisk.

Indeed, as I clicked through to Kogan’s site, I’ve noticed the little pop-up in the left hand corner advising of people already buying the models on offer, so what is one man’s perceived trash is another man’s eagerly sought treasure, and again, this range looks set to be extremely popular.

So, what are the prices, I hear you wondering?

Well, the Kogan 49" Agora Smart 4K LED TV is built with a stunning Samsung panel with a beautiful 3840 x 2160 (4K) resolution and is available for $429.

Then we get to the Kogan 55" Agora Smart 4K LED TV, which boasts a 120Hz screen refresh rate from its LG-made LED panel, and is dubbed as “perfect for fast motion sports and films” yet available for just $499.

Finally, there’s the Kogan 65" Agora Smart 4K LED TV, which is also built with a “beautiful Samsung panel” that displays stunning images at Ultra HD 4K resolution and is on sale for $899.

All TVs feature Internet access and a Personal Video Recorder, which enables you to record your favourite shows straight onto your USB or hard drive.

Naturally, these prices don’t include delivery, and as they’re on pre-sale; shipping does not start until 31 August.

Precisely when prices will rise, is set as being that the “Special pre-sale price available until 18 August unless extended or sold out earlier”, so when you order is up to you, but you’ve got at least six or so weeks to make up your mind, which certainly is a generous pre-sale price period.

Indeed, this whole “place your order” and then “wait for delivery” is the most annoying thing about such attractive pre-sale pricing, but the volume of sales it generates for Kogan before stock has even left the factory generates the profits and production volume needed to secure the low prices on offer.

It goes starkly against our modern-day frustration with instant gratification not being instant enough, but for the many and varied value seekers of the world who wish to preserve their bank balances with the goal of more even more value-driven purchasing in the future, one’s price-sensitive head can overrule our want-it-now hearts.

Unless, of course, it’s the other way around, with our value-driven heart of hearts ruling over our impulsive heads.

Either way, Kogan’s modus operandi is no secret when it comes to pouncing on pre-sale pricing, with delivery times not hidden, and the chance to rediscover, as our ancestors knew only too well, that patience is a virtue.

It goes without saying, of course, that Kogan.com’s Founder and chief executive, Ruslan Kogan, couldn’t get away without saying anything, whereupon we know that he said: “For over a decade we’ve been committed to making the latest technology more affordable.

"In 2007, this meant a 46” dumb thick LCD TV for $2999 which was the first time the $3000 barrier was broken for such a TV.

"Today, we’re launching a bigger, better, thinner Smart LED TV for $429.

“It’s a true sign of how far we’ve come and we’re honoured to be able to delight our customer base of over a million Aussies in this way.”

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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