A report in The Information explains that the company, once valued at US$3 billion, is now in liquidation.
Now, lest you think this means your current Jawbone devices have been abandoned, The Information says otherwise.
Jawbone did raise US$165 million in funding in February 2015, reports Gizmodo, but its “UP” range of fitness trackers sold poorly.
Sales are something Fitbit has struggled with as well in recent times, in the face of super cheap fitness trackers out there and smartwatches like Apple Watch, with Apple now the No.1 wearables vendor in Q1 2017.
Fitbit is also in the picture when it comes to litigation between Fitbit and Jawbone, as reported in The Verge, which also says it has made its own independent confirmation that the Jawbone as we know it has crumbled.
The Verge also reports Jawbone had stopped support via social media channels, but if the report that the new Jawbone will "service Jawbone devices going forward" is as accurate as Jawbone customers would hope, then that, at least, is good news and a win for customers blindsided by this news.
Let’s just hope the new company is more successful this time, because no-one likes a shattered jawbone.