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Sunday, 20 January 2008 20:57

Hitachi ceasing sales of consumer electronics in Australia

Well known consumer electronics manufacturer, Hitachi, is set to cease sales of consumer electronics in Australia on the 29th of February, following record Christmas sales of products heavily discounted for the end-of-year festive season.

A report from retail industry publication ‘Current’ has noted that Japanese electronics manufacturer Hitachi is set to close down its consumer electronics business in Australia.

The report quotes a letter distributed to Australian retailers from Hitachi Australia MD Yutaka Sugihara, who is quoted to have said: "As you [are] no doubt now aware, Hitachi has decided to withdraw from the Australian consumer electronics market. This decision is part of a refocusing of Hitachi's sales strategy for consumer electronic products throughout the world”.

The letter continued that: "As a result, Hitachi Australia Pty Ltd (HAUL) will cease sale of consumer electronics products in Australia by 29 February 2008. HAUL's rebate and trading term agreements with you company and all of corporate group/trading group members will terminate with effect from this date”.

Hitachi will hold a press conference on Tuesday the 22nd of January to further explain why Hitachi has decided to close the Australian office, although the Current report notes that Hitachi Australia staff were informed of the decision last Friday.

Hitachi are well known for their DVD, Blu-ray and hard disk camcorders, flat panel screens, GPS navigation devices, air conditioners, power tools, industrial equipment and more.

The loss of Hitachi’s consumer electronics in the Australian marketplace is certainly a blow to local competition and choice.

However it does appear that Hitachi is only closing down Hitachi Australia and not its other Australian companies, meaning the Hitachi brand will not disappear from Australia.

These companies include Clyde Babcock-Hitachi Australia Pty Ltd, Hitachi Construction Machinery Australia Pty Ltd, Hitachi Data Systems and Hitachi Power Tools Australia Pty Ltd.

More news on Hitachi Australia will be forthcoming as it comes to hand.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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