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Tuesday, 10 March 2015 07:01

Apple’s MUST-SEE March 2015 keynote WATCH NOW Featured


Apple’s 94 minute March 2015 ‘Spring Forward’ keynote is a MUST-SEE tour de force that includes Force Touch on the Apple Watch and new MacBook range and much, much more.

If you haven’t yet seen Apple’s March 2015 ‘Spring Forward’ keynote, it is Apple’s best yet, and is already available for viewing here. It was showcase at Apple’s MUST-SEE keynote event that is now available to watch here. 

It is 94 minutes long, and unlike last year’s iPhone 6 and 6 Plus launch, there were no glitches.

It all went off without a hitch, with Tim Cook talking about Apple’s amazing new stores in China, before going to on talk about ResearchKit - a new way for anyone to take part in medical research without any data going to Apple, and which will help revolutionise medicine, medical monitoring and the way patients are treated.

Naturally there was plenty of information on the Apple Watch and new MacBooks - links to details below, but first ResarchKit, which has been open sourced as well. 

There are already five apps Apple has worked on with prestigious universities around the world - for Asthma, Breast Cancer, Parkinsons, Diabetes and Cardiovascular Disease.

ResearchKit is open source, so anyone can add to it, and it goes to show just how personally Apple creates its devices to be, well beyond just a pane of glass with access to a messaging app, browser, phone and third-party apps.

It's pretty amazing stuff - before I get to more thoughts on the keynote, here's more on what ResearchKit can and will do:

Jeff Williams, Apple’s senior vice president of Operations said: “iOS apps already help millions of customers track and improve their health. With hundreds of millions of iPhones in use around the world, we saw an opportunity for Apple to have an even greater impact by empowering people to participate in and contribute to medical research. ResearchKit gives the scientific community access to a diverse, global population and more ways to collect data than ever before.”

Apple says ‘ResearchKit turns iPhone into a powerful tool for medical research. When granted permission by the user, apps can access data from the Health app such as weight, blood pressure, glucose levels and asthma inhaler use, which are measured by third-party devices and apps.’

Patricia Ganz, MD and professor at the UCLA Fielding School of Public Health and Director of Cancer Prevention said: “We’re excited to use these new ResearchKit tools from Apple to expand participant recruitment and quickly gather even more data through the simple use of an iPhone app. The data it will provide takes us one step closer to developing more personalised care. Access to more diverse patient-reported health data will help us learn more about long-term aftereffects of cancer treatments and provide us with a better understanding of the breast cancer patient experience.”

Eric Schadt, PhD, the Jean C. and James W. Crystal Professor of Genomics at the Icahn School of Medicine at Mount Sinai said: When it comes to researching how we can better diagnose and prevent disease, numbers are everything. By using Apple’s new ResearchKit framework, we’re able to extend participation beyond our local community and capture significantly more data to help us understand how asthma works. Using iPhone’s advanced sensors, we’re able to better model an asthma patient’s condition to enable us to deliver a more personalised, more precise treatment.”

Tim Cook and his crew of executives then demonstrated the new MacBooks and Apple Watch too, which we have already published articles on this morning.

However the most important thing you can do is to experience the keynote for yourself when you have time.

It’s 94 minutes long but represents the very best technologies Apple has ever created, and shows the lengths the company goes to, to create what are clearly the world’s very best products.

If everyone worked to the standard that Apple does, we would be living in a far richer, kinder, better, safer and more productive world.

While that’s a utopian pipe dream, we can thank our lucky stars that Apple exists - it would be a far poorer world without Apple leading the way.

It also goes to show that the Xiaomi’s of the world might know how to copy some of the flair of Apple’s keynote events, but they’re going to have to do a lot better than flashy presentations before they reach the heights of technology, life, the arts and the humanities that Apple delivers every single day.

Google might have talked about ‘force touch’ type technologies at its 2014 I/O keynote, which drew a ‘whoa’ from the audience, but that was just some concept nonsense that Google never delivered, just teased with.

Well, Apple has delivered it, and we can tell this technology will be available in the iPhone 6S and 6S Plus to come.

Sure, Apple made no mention of that happening in today’s keynote, and while nothing can be taken for granted, it seems inevitable - at least to me.

Look, there’s so much in the keynote and I just don’t have the time to cover it all. Please watch it. ‘Experience the keynote’, as Apple puts it.

It really is an experience, a trip into a wonderful and magical world of technological possibility that isn’t in concept stage, but is real.

Amazing stuff - and Apple promises that so much more is yet to come.

2015 will be amazing year, Apple Watch and gold coloured super-thin MacBooks are just the start!


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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