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iPhone 5: Dick Smith unlocks and loads the 16GB model into retail stores iPhone 5: Dick Smith unlocks and loads the 16GB model into retail stores

Australian electronics retailer Dick Smith has announced it is selling the iPhone 5 16GB model, unlocked, at a tiny discount compared to Apple’s AUD RRP.

Apple has expanded the range of places you’re able to buy an iPhone 5 from, with Aussie tech retailer Dick Smith the latest benefactor.

However, although Apple sells the iPhone 5 in its traditional 16, 32 and 64GB variants, with any 128GB models presumably set to finally arrive with the future iPhone 5S or 6, Dick Smith (formerly known as Dick Smith Electronics) has only announced it is selling the 16GB model in unlocked form.

When iPhones are sold unlocked, they are sold at what is effectively the full retail price, as opposed to having that cost divided over 24 months, with or without an additional upfront payment (as is the case in the US for iPhones on contract, although Australians on contracts normally have a $0 upfront payment).

Apple Australia’s retail RRP for the 16GB iPhone 5 is AUD $799, with Dick Smith’s pricing undercutting this by a tiny sounding $11 at AUD $788.

This price is also only available in stores, it’s not available online.

Naturally, this made me wonder what e-tail entrepreneur Kogan was selling the iPhone 5 16GB model for, and interestingly, his price isn’t much cheaper – AUD $779, which is $20 cheaper than Apple and $9 cheaper than Dick Smith. It's also "sold out" at Kogan and there's no word I can see on shipping costs, which would completely eat into the savings were the shipping to be the usual $19.90 or so I've seen from Kogan when calculating some shipping costs in the past, notwithstanding the fact that Kogan does offer free shipping sales from time to time.

Perhaps Apple is doing a better job of making sure Hong Kong can’t undercut Australia too much, but this certainly is one of those rare occasions when Kogan can’t offer much more attractive pricing.

Dick Smith has also announced that these 16GB unlocked iPhone 5 models will go on sale at 50 of its stores around Australia, in both black and white variants, with those stores being:

Australian Capital Territory:
Canberra Centre, ACT
Belconnen, ACT

New South Wales:
Albury, NSW
Bankstown Square, NSW
Bondi, NSW
Broadway, NSW
Burwood Westfield, NSW
Chatswood Chase, NSW
Dubbo, NSW
Erina, NSW
Kotara, NSW
Macarthur Square, NSW
Miranda, NSW
Mt Druitt, NSW
Orange, NSW
Parramatta, NSW
Penrith Mulgoa Road, NSW
Sydney George Street, NSW
Wagga Wagga, NSW
Warringah Mall, NSW
Tuggerah, NSW

Northern Territory:
Alice Springs, NT
Casuarina Square, NT

Brisbane Queens Street, QLD
Gladstone, QLD
Mackay Canelands, QLD
Mt Gravatt Garden City, QLD
Robina, QLD
Rockhampton Stockland, QLD
Toombul, QLD

South Australia:
Elizabeth City, SA
Marion, SA

Hobart, TAS
Launceston, TAS

Bendigo, VIC
Dandenong, VIC
Fountain Gate, VIC
Highpoint, VIC
Melbourne Bourke Street, VIC
Northland, VIC
Nunawading, VIC
Shepparton, VIC

West Australia:
Broome, WA
Bunbury, WA
Carousel, WA
Freemantle, WA
Innaloo, WA
Kalgoorlie, WA
Perth, WA
Rockingham City, WA



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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.


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