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Amazon's Kindle Fire burns competing Android tablets?

Flurry, a mobile app analytics and advertising platform, has released some analysis showing, Amazon's Kindle Fire equalling the 'session usage' that Samsung's Galaxy Tab is seeing in astounding record time.


Although Apple's Tim Cook denies seeing any kind of impact on iPad sales from Amazon's Kindle Fire, Android tablet makers surely aren't able to make the same claim.

Currently, the most famous Android tablet is Samsung's Galaxy Tab 10.1, coming after the initial 7-inch Tab, and getting bucket loads of free publicity through a stack of Apple lawsuits against its major co-opetitor.

But with Amazon's Kindle Fire coming in at a low price, having its own app store and being so intimately tied to Amazon's many digital content offerings, it comes as no surprise to see it having done very well over the past few months, no matter what Apple's Tim Cook says - or doesn't say.

Additional ammo for the Kindle Fire burning up the Android sales charts also comes courtesy of Flurry, a mobile app analytics and mobile advertising firm, with its software in plenty of Android apps.

Flurry's recent blog post entitled 'Amazon Lights the Android World on Fire' provides that ammo, and notes that: 'In January, after the holiday boom in devices and in apps, we see that strong adoption of Kindle Fire, combined with significant downloads driven from the Amazon App Store, resulted in a massive surge in session usage that just edges out the Galaxy Tab. 

'Unrounded, Kindle Fire represents 35.7% of sessions and Galaxy Tab represents 35.6%.  Remarkably, and from a standing start, the Kindle Fire overtook the Galaxy Tab in just a few short months. Total Android tablet sessions in January more than tripled over November, with Galaxy Tab sessions increasing by more than 50%.  Overall, Android Tablets are growing aggressively as a category.'


Again, this should be a big worry for all those other Android tablet makers, most of whom have struggled against Samsung's Galaxy Tab, let alone the Kindle Fire and, of course, the iPad itself.

Now the world waits for the iPad 3 to arrive, as well as all those other Nvidia Tegra 3 and Ice Cream Sandwich-powered Android tablets to arrive, following the Asus Eee Pad Transformer Prime, which is still the first Nvidia Tegra-3 tablet on the market.

Until then, and despite the Kindle Fire's 'limitations', the tablet market is still so incredibly young, with even Microsoft Windows 8 tablets yet to make an impact.

So'¦ if you play with fire, you surely do need to be careful, but for now, it's competing Android tablet makers that are likely seeking the best burns treatment possible, with only Apple and Samsung exhibiting any kind of real fireproof capabilities.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.