Behavioural advertising may not be as effective as it has been made out to be, with a study in the US finding that publishers only get 4% more for an ad impression that has a cookie enabled, compared to one that has none.

Published in Strategy

The Australian competition watchdog has taken Sony Interactive Entertainment Network Europe Limited and its parent company, Sony Interactive Entertainment Europe Limited, to the Federal Court for making false or misleading representations to Australians on its website, and in dealings with customers of the PlayStation online store.

Published in Technology Regulation

Competition regulators world-wide are grappling with the rise of dominant digital platforms like Facebook and Google, and are debating whether current competition laws need to be reframed in response, the chair of Australia’s competition regulator, the ACCC, Rod Sims, has said.

Published in Technology Regulation

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